Blockchain technology can be difficult for the average layperson to understand, and when “layers” are added to the concept — as with blockchain scaling — it can be even more confusing. Companies working on blockchain scaling solutions are led and staffed by experts who fully understand the underlying technology and why scaling is essential to the long-term success of blockchain, but relaying that knowledge to those outside the industry can take thoughtfulness, patience and creativity.
Learning what to emphasize and how best to relay that important information is essential for companies seeking to promote their scaling solutions. Here, eight members of Cointelegraph Innovation Circle share smart strategies for effectively explaining a blockchain scaling solution.
This story originally appeared on Investing
