Aeroplan eStore Promotion: Up to 5x Points for Mother’s Day

Aeroplan is among the most easily accessible points programs in Canada, due to the wide range of bonuses and promotions offered throughout the year. 

In addition to credit card welcome bonuses and transferring points from bank and hotel partners, the Aeroplan eStore is one of many methods available to earn Aeroplan points, especially during one of the frequent eStore bonus events.

The current Mother’s Day eStore promotion is offering members up to 5 Aeroplan points per dollar spent at select retailers until May 14, 2023. 

Mother’s Day: Up to 5x Points on the Aeroplan eStore

When making purchases through the Aeroplan eStore, the standard earning rate is 1 Aeroplan point per dollar spent before taxes and shipping.

With the latest eStore promotion, Aeroplan members can earn up to 5 Aeroplan points per dollar spent at select retailers between May 8 and May 14, 2023.

The following retailers are offering an  elevated return of up to 5x Aeroplan points (or in some cases, even more), either as part of this offer or as a higher base rate:

• 1800flowers.ca
• Aveda
• Bumble and Bumble 
• Chef’s Plate
• Coach (10x points)
• Columbia
• Crocs
• Décathlon 
• Disney+
• Dyson
• fuboTV (10x points)
• Gap
• Hello Fresh (10x points)
• HP
• HP Small Business
• Indochino
• Keurig (7x points)
• KiwiCo
• Lenovo
• LensCrafters
• Lolë
• LookFantastic (6x points)
• lululemon 
• MAC
• Marcelle
• Noom Weight (10x points)
• Nord VPN (10x points)
• Persona (10x points)
• Roots
• Saxx
• Sennheiser
• Sephora
• SiriusXM
• Smash+Tess
• Telus
• The Globe and Mail
• Umbra
• Under Armour
• Watier
• Wayspa.com
• WeCook (7x points)
• WeightWatchers
• Yves Rocher

Meanwhile, other retailers are offering 2x–4x Aeroplan points as part of the Mother’s Day event as well, though not quite the full 5–10x rewards.

The following notable retailers are offering elevated earning rates:

• Adidas (4x points)
• Aldo (4x points)
• Amazon (2x points)
• Ashley HomeStore (4x points)
• Canadian Down & Feather Company (4x points)

The Mother’s Day promotion runs until May 14, 2023, so you have a relatively short window of time to take advantage of the higher earning rates.

Other Ways to Earn Points at the Aeroplan eStore

While the above promotional earning rates can be a great deal, there are a couple of other ways that can help you boost your balance.

If you have Aeroplan Elite Status, you’ll earn an extra 2 Aeroplan points per dollar spent on all eStore purchases as part of your elite benefits. This means that you can earn a total of 7 Aeroplan points per dollar spent on purchases via this Mother’s Day promotion.

And of course, if you pay with your purchase using your Aeroplan co-branded credit card, you’ll earn even more points as a result.

If you were to pay for your eStore purchases with, say, the American Express Aeroplan Reserve Card, you could earn up to 8.25 Aeroplan points per dollar spent at the eStore: 5x points as a promotional base rate, 2x points with Aeroplan Elite Status, and 1.25x points with a premium co-branded credit card.

Premium Aeroplan Credit Cards

Credit Card	Best Offer	Value
115,000 Aeroplan points $599 annual fee	115,000 Aeroplan points	$2,130	Apply Now
Up to 125,000 Aeroplan points $599 annual fee	Up to 125,000 Aeroplan points	$1,868	Apply Now
120,000 Aeroplan points $599 annual fee	120,000 Aeroplan points	$1,711	Apply Now
90,000 Aeroplan points $599 annual fee	90,000 Aeroplan points	$676	Apply Now

Keep in mind that some of the points earned through the Aeroplan eStore also count towards Everyday Status Qualification.

As part of the Everyday Status Qualification feature, members need to earn 100,000 Aeroplan points via eligible sources within the calendar year to qualify for the entry-level Aeroplan 25K status. With any bonus multipliers, you’ll be much closer to reaching that threshold than if you were just earning the base rate.

(Note that the extra 2x Aeroplan points on eStore purchases for existing Aeroplan Elite Status members doesn’t count towards Everyday Status Qualification).

Lastly, it’s worth noting that the eStore hasn’t historically been 100% reliable in terms of tracking and crediting every purchase. Therefore, it’s definitely a good idea to keep a record of the points you expect to receive and the date of your eStore purchase, in case you need to follow up on any missing points.

Save Up to 25% on Merchandise Redemptions

As part of the Mother’s Day promotion, you can also redeem Aeroplan points for merchandise with up to a 25% discount. It’s also possible to redeem points for gift cards with up to a 10% discount.

If you choose to redeem points this way, it’s worth keeping in mind that you’ll likely be getting much less value per point than if you were to redeem your points for flights instead. 

For example, you can redeem 63,000 points for a $500 Costco gift card, which is down from the standard rate of 70,000 points. In this case, you’d be getting an average value of 0.79 cents per point.

You could also redeem 54,600 points for a coffee maker, which is down from the regular price of 72,800 points. The same coffee maker retails for around $600, which would yield a value of around 1.1 cents per point.

We value Aeroplan points at 2.1 cents per point, which goes to show that redeeming your points for gift cards or merchandise is likely going to result in much lower value.

To put this into perspective, 55,000 Aeroplan points is enough for a one-way flight in business class from Vancouver to Tokyo, which can often sell for upwards of $4,000.

Previous Promotions

To help you decide decide whether this eStore bonus is a good opportunity for you, here’s a look back at the Aeroplan eStore’s past bonuses:

Conclusion

For Aeroplan members, the Aeroplan eStore is a great way to earn points quickly via your regular spending without having to fly. With over 200+ retail partners, there is likely something of value for everyone.

Additionally, eStore promotions can be leveraged to achieve Everyday Status Qualification, giving members additional perks when redeeming Aeroplan points and flying with Air Canada.

Be sure to take advantage of the current promotion to earn up to 8.25x points on select eStore retailers until May 14, 2023.