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A crisis could be a sudden scandal, an executive’s slip of the tongue or the actions of a poorly trained employee with a customer. The impact can be severe, harming reputation, brand image, financial stability and all relationships — with customers, investors and employees.
Those looking to survive such storms would do well to insure themselves ahead of time. This means developing a crisis management plan. While you can certainly do a great deal to try and avoid such disasters, avoiding them completely is never guaranteed.
This story originally appeared on Entrepreneur
