Embattled Twitter may soon have a serious rival: Facebook’s Instagram is planning to release a text-based app as a competitor.
Instagram, a property of Meta Platforms Inc.
META,
has been testing the service with creators, celebrities and influencers for months, according to a Bloomberg report Friday.
The app could debut as early as June, according to Lia Haberman, an adjunct professor at the University of California, Los Angeles, who teaches social and influencer marketing. She published a screenshot of an early description of the app, which may eventually be compatible with rival Twitter apps like Mastodon.
Meta wasn’t immediately available for comment.
Twitter has hemorrhaged users since Tesla Inc.
TSLA,
Chief Executive Elon Musk began his chaotic leadership of the company late last year, prompting an exodus by disgruntled customers to alternative services like Mastodon and Bluesky.
This story originally appeared on Marketwatch
