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Ciara wants to help you level up your skincare routine with OAM Skin. The “How We Roll” singer’s affordable skincare line is comprised of cleanser, moisturizer, eye cream and more priced from $28-$65.
“OAM stands for ‘on a mission,’” Ciara explained in an interview with Billboard‘s Tetris Kelly. “I’m on a mission to make clinical skincare simple for all, and to give you the one-two-step process to level up the radiance in your skin.”
OAM Skin’s line of products includes Vitamin C Hydrating Cleanser ($28), Vitamin C Radiance Moisturizer ($43), Vitamin C Eye Revitalizer ($35), 20% Vitamin C Brightening Serum ($62) and Vitamin C Brightening Pads.
“Vitamin C is a key component in every product,” Ciara added. “You don’t really see skincare lines where they have vitamin c in every product.”
One of the fan favorites from OAM Skin are the brightening pads, which are good for exfoliating the skin, treating hyperpigmentation, clearing your pores and evening out the skin tone.
Another one of OAM Skin’s star players? The 20% Vitamin C Brightening Serum or “liquid gold” as Ciara calls the bestselling product. “It’s allowing your skin to get that [radiant] glow up.”
Keeping the price affordable was another “key component” in creating the line. “I call it ‘affordable luxury’ for the skin. These products could be priced high because they’re all clinically based, but it was important to me that everyone had access to luxury skincare.”
Besides her skincare and music, Ciara is co-owner of Ten to One Rum and stars in a new campaign for Gap x LoveShackFancy.
OAM Skin is available at DermStore, QVC.com and OAMSkin.com. To make it easier for you to get your hands these must-haves, we teamed up with TalkShopLive, the first online platform for live streaming and home shopping.
Watch the video below to shop items from the skincare line and tune into the live stream on Monday (Aug. 7) at 7 p.m. ET to shop with Cici!
This story originally appeared on Billboard
