Amazon users are now able to log in to their accounts with a Passkey, meaning biometric authentication such as Face ID or Touch ID.
“This is about giving customers ease-of-use and security simultaneously in their Amazon experience,” said Dave Treadwell, senior vice president of ecommerce at Amazon, in a statement. “While passwords will still be around in the foreseeable future, this is an exciting step in the right direction.”
“We are thrilled to be an early adopter of this new authentication method, helping to realize our vision for a more secure, passwordless internet,” continued Treadwell.
While it’s taken more than 16 months since Apple announced Passkeys at WWDC 2022, it is Apple that has popularized the idea. Passkeys were created by the FIDO Alliance and the World Wide Web Consortium, but Apple — and from May 2023 also Google — have brought support for it to people’s devices.
“When a customer uses a passkey on Amazon, it proves they have access to their device and are able to unlock it,” says Amazon. “Customers no longer need to worry about remembering unique passwords or using easy-to-guess identifiers, like names or birthdays.”
This story originally appeared on Appleinsider
