The tradition of naming Rolls-Royce motorcars has a rich history tied to spirits, mythical beings, and celestial bodies. These names add a sense of continuity and heritage, making each model special. It all began with the Grey Ghost, followed by the iconic Silver Ghost, which set endurance records in the early 20th century. Silver Ghost wasn’t just a car; it was an experience that whispered tales of luxury, sophistication, and timeless elegance. More than a century later, the name Silver Ghost still signifies tradition, innovation, and luxury. It’s as if the car possesses qualities beyond this world.
In 2009, the first Goodwood-era Rolls-Royce Ghost emerged, paying homage to the original Silver Ghost. Today, Ghost embodies modernity and allure, while staying true to the brand’s heritage. The name Ghost emphasizes the ethereal, whisper-quiet, and smooth ride that modern Rolls-Royce vehicles offer.
“Rolls-Royce motor cars named after spirits or ethereal entities evoke a sense of mystique. This tradition has deep historical roots, carrying on a tradition of more than a century. As the most respected name in luxury, Rolls-Royce has always stood outside and above the automotive arena and distinctive names like Ghost and Spectre differentiate our brand from all others. Rolls-Royce commissions are instantly recognizable not just by their design, but also by their names.” — Martin Fritsches, President & CEO, Rolls-Royce Motor Cars, NA
Rolls-Royce Ghost has become a legend, synonymous with luxury, artisanship, and the extraordinary. The name Ghost opens a portal to a world of elegance and excellence. In the world of luxury, Ghost is perfection personified.
The names chosen for Rolls-Royce vehicles carry symbolic weight, reflecting the qualities and values the company wishes to associate with their cars. Names like Phantom, Wraith, and Spectre exude mystique, grace, and timelessness. Other names, including Corniche, Dawn, and Shadow evoke fleeting concepts and emotions. Regardless, a Rolls-Royce motor car’s name evokes unparalleled quality and bespoke craftsmanship.
This story originally appeared on Upscalelivingmag
