Virgin Pulse, HealthComp rebrand as Personify Health following $3B merger

Mobile-first employee wellness and engagement company Virgin Pulse and benefits and analytics platform HealthComp, which merged in November, are rebranding under the name Personify Health.

Personify combines Virgin Pulse’s offerings with HealthComp’s health plan administration solutions, offering one platform with health, navigation, benefits and wellbeing experiences alongside data-driven personalization. 

The transition to Personify will occur over the next several months. In the meantime, members will continue utilizing the Virgin Pulse and HealthComp platforms throughout 2024.

“As Personify Health, we are addressing the issues of increasing healthcare costs and complexity by breaking down traditional healthcare silos and rejecting a one-size-fits-all mentality,” Chris Michalak, CEO of Personify, told MobiHealthNews in an email.  

“We are changing the game with our first-of-its-kind personalized health platform featuring health plan administration, holistic well-being and comprehensive health navigation solutions. With it all in one place, we are optimizing investments for businesses and empowering their people. Currently impacting more than 18 million lives with our technology and clinical experts, we aim to more than double that by engaging 40 million people worldwide by 2027 as Personify Health.”

THE LARGER TREND

New Mountain Capital is the majority owner of Personify, alongside Marlin Equity Partners, Blackstone and Morgan Health, the healthcare arm of JP Morgan Chase. Marlin Equity Partners acquired Virgin Pulse in 2018.

Virgin Pulse and HealthComp merged last year in a $3 billion deal, forming a combined entity that uses technology and an AI-enabled data platform to offer health plan designs aimed at improving member health outcomes and lowering costs for members and employers. 

At the time of the merger, the combined company said it aimed to drive high patient engagement and lower costs for patients and employers.