What Exactly Is A Brazilian Blow Dry?

Calling all of those with thick and frizzy hair, this is the treatment is for you! Banish the frizz thanks to the Brazilian blow-dry, a semi-permanent keratin hair treatment that works by smoothing the hair. The result? Sleek and more manageable locks, especially when it comes to heated styling – hooray! And here to help with her intel is Tyler Moore, Expert Stylist at Live True London who shares everything you need to know about this hair treatment. 

What is a Brazilian blow dry?
A Brazilian Blow Dry is a keratin hair treatment which is a semi-permanent way to smooth and nourish your hair. It leaves your hair hydrated, frizz-free (or rather less frizzy), easier to manage and more resilient to heated styling. If you have wavy hair the treatment will work at naturally straightening the hair, creating a healthy and sleek look. If your hair is curly, it will eliminate frizz and work at defining your curls.

Who does it work best on?
This treatment can work for most hair textures, although it is not necessarily needed on ultra-straight hair. If your hair is prone to frizz, difficult to manage, in need of hydration or you’d just prefer to spend less time washing and styling, a Brazilian Blow Dry might be for you.

How does it work?
Your hair will be washed and then rough-dried by your stylist. Keratin treatment is then applied to your hair and left on for roughly half an hour, depending on your hair type and length. Your hair is then blow dried, and in some instances also straightened, to seal in the product. The keratin forms a protective layer around each strand of your hair and seals your cuticles, reducing the frizz and protecting your hair against damage.

How long does it last?
A Brazilian blow-dry can last for up to 4 months. It is a cumulative treatment, which means that with regular appointments the results will last longer. Those with curlier and courser hair may need to book more frequent appointments to achieve the desired results.

How can it be maintained?
The good thing is that aftercare with a Brazilian Blow Dry is fairly minimal. Like any other hair treatment, we advise that you stay away from products or anything that could strip the hair of the treatment. We always recommend not washing your hair for the first 24 hours post-treatment and to use a sulphate-free shampoo and conditioner, to take care of your hair effectively. If you’re thinking of colouring your hair shortly after getting a Brazilian blow-dry, it might be time to think again. Our advice is to stay away from applying colour soon after, instead give the treatment time to settle for a minimum of two weeks before experimenting with colour. Let your hair stylist know that you have had the treatment during your consultation pre-colour application.