As the holiday season approaches, Switzerland’s alpine villages transform into enchanting winter wonderlands, with Gstaad as a beacon of elegance and exclusivity. Nestled amidst snow-capped peaks and breathtaking landscapes, this picturesque resort becomes the ultimate destination for those seeking luxury and charm.
This year, the House of CHANEL returns to Gstaad for the second consecutive winter, unveiling its ephemeral boutique from December 12, 2024, to March 9, 2025. Housed in a traditional wooden chalet, this exclusive space invites visitors to experience the brand’s iconic creations in a setting that seamlessly merges Parisian sophistication with alpine allure. Whether exploring CHANEL’s latest collections or simply soaking in the serene ambience, this boutique promises an unforgettable journey into the heart of timeless style and mountain magic.
The CHANEL Ephemeral Store in Gstaad: Everything You Need to Know
From December 12, 2024, to March 9, 2025, CHANEL once again transforms Gstaad into a hub of luxury with its ephemeral boutique. This captivating space celebrates the House’s timeless elegance amidst the picturesque Swiss Alps. Set just outside the resort’s bustling centre, the boutique is nestled in a charming early 20th-century wooden chalet, blending traditional Swiss alpine architecture with CHANEL’s signature aesthetic.
Spanning 120 square meters across two floors, the chalet exudes a warm, inviting atmosphere reminiscent of a holiday retreat. Upon entering, guests are welcomed into a vestibule leading to the Coco Neige 2024/25 collection, a line designed to marry comfort, style, and sophistication. Inspired by the 1970s, this collection redefines winter sportswear with a casual yet technical approach, offering everything from après-ski attire to refined evening wear. Highlights include white and black skis adorned with CHANEL’s iconic double C logo, ensuring ultimate elegance on the slopes.
Accessories take centre stage on seamlessly integrated shelves, featuring quilted gloves, cowls, glacier glasses with a retro twist, and cosy quilted sneakers and shearling boots. Essential knitwear and cashmere pieces, both playful and classic, round out the collection, providing luxurious options for braving the winter chill.
The boutique’s interior design reflects CHANEL’s impeccable attention to detail, harmoniously merging antique mountain furniture with contemporary elements. A palette of white, beige, black, and gold—Gabrielle Chanel’s signature colors—enhances the chalet’s cozy ambiance. Upstairs, the boutique’s first floor offers an intimate salon-like setting, with sleek rails and mannequins showcasing silhouettes from the Cruise 2024/25 and Coco Neige collections. Two fitting rooms, elegantly decorated with tweed armchairs, faux fur rugs, and embroidered works by Lesage, complete the immersive shopping experience.
Beyond fashion, the boutique features a curated selection of CHANEL’s iconic timepieces, including the J12 and Première watches and the limited-edition Première Sound. Emblematic jewellery from the N°5, Camélia, and Comète collections, alongside timeless creations from the 1932 Haute Joaillerie collection, are also on display, highlighting the brand’s exceptional craftsmanship.
For CHANEL enthusiasts and Gstaad lovers alike, this boutique is more than a shopping destination—it’s a celebration of alpine luxury and Parisian sophistication, a true testament to the House’s enduring legacy. Don’t miss this exclusive opportunity to experience CHANEL in the heart of the Swiss Alps.
The Coco Neige 2024/25 Collection: A Fusion of Elegance and Technicality
The CHANEL Coco Neige 2024/25 collection epitomizes the perfect balance between high fashion and functionality, designed to seamlessly transition from snow-dusted peaks to bustling city streets. Rooted in the legacy of Gabrielle Chanel, who revolutionized women’s fashion with her embrace of sporty, liberating designs, this collection reinvents alpine chic with a contemporary edge.
This season, CHANEL blends a sporting spirit with technical innovation, delivering a wardrobe as practical as it is sophisticated. The collection combines cutting-edge materials designed to withstand the rigours of winter sports with the brand’s signature elegance. The result is an array of garments and accessories that offer comfort and style for winter adventures and urban outings. From sleek quilted jackets to cashmere layers, each piece is thoughtfully crafted to provide warmth and mobility without compromising aesthetic appeal.
The Coco Neige 2024/25 campaign is brought to life by Loli Bahia, whose graceful presence captures the essence of CHANEL’s vision. Photographed by the renowned Juergen Teller, the campaign takes place in an unexpected yet meaningful location: Gabrielle Chanel’s iconic apartment on Rue Cambon in Paris. This setting, steeped in the brand’s history and creativity, contrasts the collection’s snowy inspiration, underscoring its versatility and cosmopolitan allure.
A standout feature of the collection is its nostalgic nod to the 1970s, with retro-inspired pieces like quilted gloves, glacier glasses, and shearling boots. These touches infuse a playful yet refined aesthetic into the lineup, while the signature CHANEL colour palette—white, black, and gold—ensures timeless appeal. Accessories like white and black skis adorned with the double C logo elevate the notion of alpine luxury, turning practical gear into style statements.
Whether carving down the slopes or strolling through the city, the Coco Neige 2024/25 collection embodies the spirit of winter with unmatched elegance. It celebrates CHANEL’s enduring ability to merge technicality and design, honouring the House’s heritage while embracing modernity.
Gstaad: The Luxury Ski Resort of Dreams
Nestled in the Bernese Oberland region of Switzerland, Gstaad is a picture-perfect alpine village renowned for its blend of traditional charm and modern luxury. With a population of just over 9,000, this exclusive resort has evolved from a quaint farming community into a world-class destination for the global elite. Its rise to fame began in the early 20th century, catalyzed by the arrival of the railway in 1905, which opened its pristine landscapes to discerning travellers seeking tranquillity and sophistication.
Gstaad’s reputation for luxury is matched only by its idyllic surroundings. The village is adorned with Swiss chalets and cobblestone streets set against snow-covered peaks. Its car-free centre boasts high-end boutiques, gourmet restaurants, and cosy cafes, making it a haven for relaxation and indulgence. Among its standout accommodations are the iconic Gstaad Palace, a historic hotel known for its opulent service and old-world charm, and The Alpina Gstaad, a contemporary retreat celebrated for its design and world-class spa.
Over the decades, Gstaad has become a magnet for celebrities and royalty alike. From Elizabeth Taylor and Grace Kelly to Madonna and Bernie Ecclestone, the village has played host to countless luminaries, adding glamour to its serene mountain vibe. Despite its celebrity allure, Gstaad has retained its authenticity, emphasizing sustainable tourism and preserving its cultural heritage.
Gstaad offers over 200 kilometres of ski slopes suitable for all levels in winter, complemented by top-tier ski schools and cosy mountain huts. For non-skiers, the village provides activities such as horse-drawn sleigh rides, scenic hiking trails, and cultural events like the Menuhin Festival, a classical music highlight.
Gstaad’s seamless blend of alpine tradition, modern luxury, and cultural vibrancy ensures its place as one of the world’s most sought-after ski destinations. Whether you’re drawn by its serene beauty, exclusive experiences, or vibrant social scene, Gstaad promises an unforgettable escape into the heart of the Swiss Alps.
To conclude,
CHANEL’s return to Gstaad for the 2024/25 winter season celebrates elegance, exclusivity, and alpine charm. Set against the breathtaking backdrop of the Swiss Alps, the temporary boutique captures the essence of CHANEL’s timeless sophistication, blending seamlessly with the resort’s understated luxury. Whether exploring the latest collections, indulging in exquisite timepieces, or embracing the spirit of the mountains through the Coco Neige line, this boutique offers a unique experience for fashion enthusiasts and mountain lovers alike.
Paired with Gstaad’s unparalleled allure, world-class amenities, rich history, and captivating landscapes, this initiative reaffirms the region’s status as a global destination for luxury and style. As the snow blankets the village and the festive season lights up the chalets, CHANEL’s presence adds a new layer of magic to Gstaad, making it a must-visit for the season. Prepare to be inspired by the perfect harmony of Parisian elegance and Swiss alpine splendour.
José Amorim
The author sourced the information for luxuryactivist.com. All content is copyrighted, and reproduction rights are not available. Images are for illustration purposes only.
This story originally appeared on Luxuryactivist
