Arch Manning is partnering with Red Bull.
The energy drink brand announced an NIL deal with the Texas Longhorns quarterback on Instagram on Thursday, writing “target locked, wiiings secured @archmanning.”
Manning, who has yet to be a full-time starter in college football, is regarded as the most marketable amateur athlete in sports, with a $6.6 million NIL Valuation, according to the ON3, outpacing every other college and high school athlete.
The deal adds to what is likely to become one of the largest NIL deal portfolios ever seen.
In July, Manning opted into EA Sports’ College Football 25 after rumors emerged he wouldn’t let his likeness be included in the video game, receiving between $50,000-$60,000 from the company to promote the product.
Manning also previously entered an NIL deal with Panini America in July 2023.
The son of Peyton Manning, nephew of Eli Manning and grandson of Archie Manning, Arch is already one of the most highly anticipated college football prospects thanks to his family history.
But his play on the field speaks volumes as well — he’s already one of the favorites to win next season’s Heisman Trophy and be one of the first names off the board in the 2026 NFL Draft.
Next season, Manning is expected to be behind center for the Longhorns after serving as the backup quarterback for Quinn Ewers for most of the 2024 season.
In limited action last season, Manning threw for 969 yards and nine touchdowns while adding 115 yards and four touchdowns on the ground after redshirting his freshman season at Texas.
This story originally appeared on NY Post
