Mike Rockwell, the Apple Vision Pro chief, has replaced John Gianndrea as the executive in charge of Siri, in an executive shakeup to try and rescue Apple’s flailing AI efforts.
The glacial rollout of Apple Intelligence and the lack of progress on Siri has not been a good look for Apple over the last year. Now, Apple is making a big change to get things back on track.
In an announcement to Apple employees due this week, AI lead John Giannandrea is being shifted out of his position, reports Bloomberg on Thursday. CEO Tim Cook has apparently lost confidence in Gianndrea’s ability to execute on Siri’s product development, so he is being replaced.
That replacement will be Mike Rockwell, who is known as the head of the Apple Vision Pro project. In his new role, he will be reporting to software chief Craig Federighi, with Giannandrea not having anything to do with Siri anymore.
With Rockwell’s move over to Siri, the role of the head of Apple Vision Pro will be handed to Paul Meade, who previously worked on hardware engineering for the Vision Pro.
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This story originally appeared on Appleinsider
