Bershka is making the 2000s cool again. And this time, it’s sharper, shinier, and a little more grown-up. The spring-summer 2025 Bershka Series brings together Y2K nostalgia and innovation in a bold new collection that plays with both minimalist and maximalist energy.
Bershka Series Spring/Summer 2025 Collection
Think ribbed baby blue skirts, sassy slogan tanks, and zebra-print halters that feel pulled from a popstar’s closet. The campaign, set on sunlit sand dunes at dusk, features models Lizzie Chapman and Aline Gaudin styled in ultra-modern takes on Y2K staples.
The color palette leans soft but punchy with shades of baby blue, vanilla, gray, and black. Meanwhile, prints like stripes and zebra give it a graphic pop. Materials are a major highlight. Denim is covered in crystals, fabrics shimmer under light, and accessories are adorned with 3D camellias and seashell appliqués.
The result? A drop that balances statement-making with subtle details, perfect for style lovers who want to stand out without trying too hard.
This story originally appeared on FashionGoneRogue
