Spring fashion just got a lot sweeter thanks to H&M’s latest editorial. The brand is serving up dreamy looks filled with romantic ruffles and fresh denim styles. Model Floor Vrins stars in the new images, wearing each outfit with an effortless, soft girl vibe.
H&M Ruffles & Denim 2025 Editorial
The collection mixes soft, floral dresses with light-washed denim that feels perfect for warmer days. Flowy maxi dresses, flirty mini dresses, and breezy tops create a wardrobe that’s easy to wear but still looks special. Pieces like a ruffled white maxi dress and a denim mini with a bubble skirt add a playful twist.
Set against a backdrop of palm-lined streets and garden walls, the shoot captures the feeling of a laid-back, sunny afternoon. Floor’s natural curls, layered gold jewelry, and easy flats finish the looks with a casual polish that feels both modern and timeless.
Whether you’re heading to brunch, a picnic, or a relaxed day out, these outfits offer plenty of inspiration.
This story originally appeared on FashionGoneRogue