Victoria’s Secret Escapes with Swim 2025 Campaign

April 21, 2025

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Imaan Hammam stars in Victoria’s Secret’s 2025 Swim campaign. Photo: Lachlan Bailey / Victoria’s Secret

Victoria’s Secret is making waves just in time for summer with its VS Swim 2025 campaign. Models Imaan Hammam and Jill Kortleve light up the screen in sun-soaked shots taken by Lachlan Bailey. The vibe is pure golden hour magic, set against breathtaking beaches.

Victoria’s Secret Swim 2025 Campaign

VS Archives Halter Bikini Top and Bottoms with Chains. Photo: Lachlan Bailey / Victoria’s Secret

Styled by Emmanuelle Alt, the collection features everything you want for a high-style getaway. Think sunset ombré prints, bold X-shaped hardware, and breezy crochet dresses that beg to be worn from beach to bar.

VS Archives Swim Sexy Straps Triangle Bikini Top & Bottom. Photo: Lachlan Bailey / Victoria’s Secret

Accessories take center stage with chunky gold-tone jewelry, oversized aviator sunglasses, and strappy sandals. The collection’s color palette is rich and moody, with shades like rust orange, midnight blue, and plum purple stealing the scene.

Jill Kortleve fronts Victoria's Secret's 2025 Swim campaign. — Jill Kortleve fronts Victoria’s Secret’s 2025 Swim campaign. Photo: Lachlan Bailey / Victoria’s Secret

Cool cutouts and asymmetrical necklines add extra drama. Whether you’re lounging by the pool or heading to a rooftop party, these pieces promise to keep all eyes on you.