The FC Barcelona Twitter account suddenly went into overdrive after stating it had collabed with Travis Scott and the renowned music streaming platform, Spotify. The lone caption was: ‘We made history,’ tagging Spotify and the hip-hop star. They chose to keep the main points a mystery, so one could imagine that the hype couldn’t have ensued faster.
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The graffiti-inspired depiction of an alternative jersey/merch design accompanied the tweet, teasing the very much late-to-the-party project between the football club and the artist. Seeing as Barcelona presently has a partnership with Spotify, including putting the streaming giant’s logo on team jerseys, I mean this collab smells like the logical next step. But what exactly is it? An anthem? Special content? Merch? The world is clueless, and that investigation is just putting a lot of chatter into motion.
Reactions were pouring in within nothing more than minutes, every other fan just losing their minds over the thought of this crossover. Grisha screamed, THIS WAS SO LITTT!!!, while Ailee_UwU stated, truly, it was an amazing interchange. Impassioned words soared from every soul who was equally in love with the game and the music carpeted by Travis Scott.
Others, however, were not exactly feeling the vibe. Ron was quick to reply that “Travis Scott fucking sucks”… and that phrase catapulted a range of debates inside the replies. Hnm19 walked off with a rant: “30 MINUTES OF NON-STOP MUSIC, WHAT A LIE, YOU GET ONE OR TWO SONGS THEN 2 MINUTES OF COMMERCIALS!!!” Clearly, somebody’s lost their patience with all that upselling about premium subscriptions.
The original conversation soon took a funny turn. K.A.Y.O.D.E. came with a joke, “Wow all Barca players are now speaking English that’s amazing,” android were so kind to follow with an array of heart-eyed emojis. Then, there was another user, José, who cleverly chimed in with a playful jab in Spanish that basically translates to, “Lamine’s brother is the best hahahaha”, in reference to Barcelona youngster, Lamine Yamal.
Then came the random yet interesting side convos. One Fortnite fan begged Travis Scott: “COME BACK TO FORTNITE BRO PLEASE 💔,” while Miss B got herself questioning the moolah behind the deal by querying, “Is Barca paying him for this collab or something what’s happening?” _5iVESTARS_ then added in the business analyst breakdown: “Spotify sponsors Barcelona… Generates money for the artist… Generates money for the club… Win win win.”
Now, a viral tweet will always have its chaotic moments, I’m sure. The Spanish saying coming next, “Los gays con los gays,” which… alright, will pass.
The best wholesome moment came from Micah Adekunle David, PhD, who said, “Thanks for coming to support this great team.” A rare moment of positivity in the wild world of Twitter replies.
That said, this fully implies how Barcelona managed to make people talk about whatever this ‘history-making’ collab was. Whether it’s goofballs, music, merchandise, or really anything else unexpected, this hype train is officially leaving the station and with Travis Scott on board this is going to be loud.
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And what could be next? An unexpected drop? A concert at Camp Nou? Time will reveal all. Meanwhile, fans are basking in the chaos—and memes—that’re flaunting all over.
This story originally appeared on Celebrityinsider