Lacoste just served up one of its boldest fashion moments yet. For its 2025 global brand campaign, Play With Icons, the French label leans deep into its tennis roots with a twist. The spotlight falls on iconic personalities Venus Williams and Adèle Exarchopoulos.
Tennis legend Venus Williams stuns in a pleated skirt, standing barefoot on the design that mirrors The Birth of Venus painting. She holds a pearlescent tennis ball with effortless poise, combining power and elegance in a single shot. Captured by photographer Tyler Mitchell, the image feels like a modern-day myth.
Lacoste Play With Icons 2025 Campaign
Meanwhile, actress Adèle Exarchopoulos remixes accessory styling by wearing the new Lenglen bag as a skirt. It’s a cheeky, fashion-forward nod to Lacoste’s sport-meets-style DNA.
Styled by Imruh Asha with set design by Poppy Bartlett, the campaign blends art, sport, and personal expression. With each frame, Play With Icons proves that classics are made to be reimagined. And Lacoste is showing us how it’s done, one pleat at a time.
This story originally appeared on FashionGoneRogue
