Italian fashion house Fendi makes summer unforgettable with its new campaign starring Spanish singer and actress Aitana. Dressed in easy, flowing outfits, Aitana highlights the new season with her signature style.
Shot by Sophie Jones, the Fendi campaign takes place in a cozy, stylish home where Aitana lounges on beds and soft carpets while exploring Fendi’s latest bags. She shows off three standout styles, including the Peekaboo, the Baguette, and the Sunshine Shopper.
Aitana for Fendi Summer 2025 Campaign
Each piece pops with fun textures, such as raffia and denim, and the coral bandana prints add a cheerful twist. Aitana’s clothes match the vibe, styled by Isabel Greece with natural-inspired embroidery and relaxed silhouettes. The looks feel fresh and effortless, just right for warm summer days.
The color palette is like a beachy dream: coral red, seafoam green, sandy terracotta, and sky blue. Everything feels sunny, soft, and full of personality. The campaign also ties into Fendi’s 100th birthday celebration, making it even more special.
Aitana’s new song “Segundo Intento” plays in the background, making the fashion moment feel like the start of a new chapter.
This story originally appeared on FashionGoneRogue
