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HomeTVJeff Bezos Backing Sydney Sweeney’s Soon-To-Launch Lingerie Line, Says 'Source'

Jeff Bezos Backing Sydney Sweeney’s Soon-To-Launch Lingerie Line, Says ‘Source’


Jeff Bezos is reportedly helping Sydney Sweeney launch her new venture — a lingerie line that will soon make its debut. Only last month, the actor made a glamorous appearance at Bezos and Lauren Sanchez’s sumptuous Venetian wedding. She was one of many celebrity guests, including the Kardashian-Jenners, Orlando Bloom, Tom Brady, and others, who attended the ceremony. Sources now claim that the billionaire and his wife, among other investors, are backing Sweeney’s upcoming business.

Sydney Sweeney has been working on her lingerie line since last year, says ‘source’

Us Weekly exclusively learned that Sydney Sweeney has been on the verge of launching her lingerie brand with Jeff Bezos’ support. A source claimed that she will be “launching a lingerie line very soon” in a massive project that has been in the works for a year. Sweeney’s upcoming venture “has been a huge project for her” that she has been “working on for the last year.” Moreover, she has been receiving financial support from some bigwigs.

The insider claimed that Bezos and his wife, Lauren Sanchez, have “invested” in Sweeney’s lingerie line. The news came on the heels of her attending the couple’s luxurious wedding ceremony in Venice. It also seemingly explained her presence at the event despite having no connections to the couple. Puck previously reported that businessman Ben Schwerin, a General Partner at Coatue Ventures, is backing the “Euphoria” star’s business, which is poised to debut.

Sydney Sweeney’s upcoming lingerie line reflects her growing interest in other business ventures besides her thriving acting career. Her latest project, “Echo Valley,” premiered last month, just around the time she partnered with Dr. Squatch to launch a soap made out of her bathwater on popular demand. Sweeney is also the global ambassador for HEYDUDE, Laneige skincare, and Kérastase haircare and is presently working on the third season of “Euphoria.”



This story originally appeared on Realitytea

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