Loro Piana’s fall-winter 2025 campaign feels like stepping into a living painting. Shot inside Jean Cocteau’s legendary Villa Santo Sospir in the South of France, the collection combines quiet elegance with bold artistry. Each room tells a story.
Loro Piana Fall/Winter 2025 Campaign
From hand-painted walls to dramatic fireplaces, the home’s creative spirit echoes in every outfit. Photographed by Mario Sorrenti, the campaign captures models lounging, exploring, and simply being themselves. The campaign features a cast including Binx Walton, Alix Bouthors, Leon Dame, Long Li, and Awar Odhiang.
They wear expertly tailored pieces that move with ease, rich in texture and inspired by global landscapes. The muted tones and painterly prints speak softly but powerfully. Loro Piana’s world is one of refinement, comfort, and artful living. With timeless shapes and natural fabrics, the collection feels like a memory that’s familiar but fresh.
This season goes beyond nostalgia. It’s about honoring a lifestyle shaped by beauty, nature, and heritage. The campaign is a story of how clothes, space, and soul can align. Cocteau’s home becomes part of the narrative, a symbol of creative mastery. In every frame, Loro Piana fashion reminds us: true luxury lives where art and life meet.
This story originally appeared on FashionGoneRogue
