Global superstar Rosalía has officially joined the New Balance family, and she’s doing it her way. Known for pushing boundaries in music and fashion, the Grammy-winning artist now brings her fearless style to the iconic athletic brand.
Her journey begins on a rooftop at sunset, dressed in street-ready gear that matches the city’s energy. From there, the story unfolds like a film. She speeds through city streets, a bold figure in a trench coat, stepping into the New Balance headquarters with purpose.
Rosalía – New Balance Ambassador
Each scene, shot like a movie, captures a powerful message: this goes beyond sneakers. It’s about movement, vision, and bold self-expression. At the center of the campaign is the all-new New Balance 204L.
It’s a mix of retro and futuristic, it blends early 2000s tech with sleek suede overlays. Rosalía walks confidently in them, showing how fashion and performance can live side by side.
The five-part campaign tells a deeper story, one of creativity, culture, and breaking limits. And it all leads to the reveal: a custom painting of the New Balance x Rosalía logo, symbolizing their creative union.
“I’ve always been a fan of New Balance, and that’s why working with the brand is especially exciting for me,” says Rosalía.
This story originally appeared on FashionGoneRogue
