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The latest saga of “Wicked Game” sparked by Purienne is causing an uproar in the press and also under the directorship of Anthony Vaccarello. Greyscale evokes a blending of retro glamour with a whiff of modern-day coolness and sophistication.
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In an interim, a woman sorts of walks coolly toward the poolside, posing ever so slightly discreetly in a bikini, flaunting her sunglasses and deliberately recording moments through her vintage camera. The minimalist architecture serves as a perfect backdrop and wild scenic greenery infuses effortless chic into the ambiance. The image stands for eternal elegance-an institution of the Saint Laurent idea.
Saint Laurent fans immediately took to Twitter to share their takes. One user seems to be praising the campaign for being the moment when “real badass supermodels” came back to life. On the other hand, there was the odd commenter who appeared really confused with the second pose and just blatantly said, “YSL I love you but what is going on here?” Such utter amazement and slight cheeky criticism in itself goes to show how divisive the fashion industry can become.
Another chimed in with one going meta: “I now believe Instagram has favorites,” implying that posts from Saint Laurent always seemed to topple any in one’s feed. Whether it is the compelling images or the sheer force of the brand behind it, the conversation is generated.
Vaccarello has been very cinematic in his Saint Laurent vision, carving out bold moves and more often than not straddling the confluence where meaning and art become time-equal: between nostalgia and now. Just the title “Wicked Game” seems to hint at something alluring and mysterious that could stand on its own in meaning.
The one thing in fact that remains irrefutable is that as long as Saint Laurent keeps pushing its boundaries, people will keep talking about it. The interviews themselves, or maybe the elaborate chain of incidents that make up the history, or maybe even a phenomenon in and of itself. These comments could very well be yet another testament to the fact that this campaign is another win on its shiny list of landmark moments.
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A must for anyone who loves haute couture with a little bit of drama. Infusing the vintage with modern coolness makes it stand apart from digital clutter. Saint Laurent, once again, proves why it will forever be a leader in luxury: by being one step ahead and unforgettable to this day.
This story originally appeared on Celebrityinsider
