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Saint Laurent had just recently unleashed yet another slick campaign for ‘Tan Lines,’ and the talk had begun to circle already. In exactly opposite themes, Purienne, the legendary snapper, captures Erin Wasson in all her glory in a swimsuit, screaming effortless luxury against an equally lush summery background. This click full of retro vibes and bold attitude carries that distinctive hint of class and edge which put Saint Laurent on the map.
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The campaign shows the image of Wasson leaning almost all the way backward with arching of the spine against a railing, ogling-throwing-expression-blocking sunglasses on her face, which would complete this opulence atmosphere. The scene of lush greenery with up-front stone structures spells out vacation in block letters-a jet set high-fashion holiday. To abstain from pulling any glare off to the visuals, Saint Laurent chose to keep the caption scarce, yet the comments rolled.
Another cat lover wrote, “I’m a cat but this is ❤️,” meaning even cats can appreciate haute couture. Another person called Saint Laurent “the best brand in the world,” while the third acclaimed the campaign with “retro and bold touch” as “pure luxury.”
The snake is just a little bigger for just a simple fashion launch-vibes are being put into the mix. Waters’ height and poise two-glass set against the geography carry the timelessly fresh ambiance. For the life of me, Saint Laurent has always been great for making the wish look expensive, and this campaign does nothing but keep that reputation going.
It’s fascinating how in interspersing the method in monochrome to highlight texture and form. The swimsuit fits the scene perfectly; sunglasses lend a touch of secrecy; something about the scenery speaks of a secluded villa escape. It demands to be regarded as an object of aspiration but never feels too far out of reach, and this is what luxury fashion is all about.
No gossip has been kept about whether this act lies under a bigger collection or whether it’s simply a single artistic gesture. However, what is for sure is that Saint Laurent definitely knows how to make that entrance. And if the comments are anything to go by, then the world is with her.
Should we guess that this campaign bears fruit for computer-controlled monochrome swimwear looks in summer? Likely. But most importantly, it lays its sacrifice on the altar of Drinking-Occasionally-A-Lot.
It really isn’t just some campaign launch-the fashion house basically set the tone for fashion. And if the responses are any indication, it’s resonating indeed. Whether you’re a cat, a fashion buff, or just somebody who can appreciate a well-posed picture, this one’s got something in store for you.
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For all times, Saint Laurent continues shining because that’s what they’re expected to do.
This story originally appeared on Celebrityinsider
