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HomeCELEBRITYTyler The Creator Drops Cryptic New Video With Hidden Instagram Feature

Tyler The Creator Drops Cryptic New Video With Hidden Instagram Feature


Instagram/@feliciathegoat

Tyler The Creator released a bizarrely short tease on Instagram with a cryptic caption, which simply read: “7. Dont Tap The Glass.” Immediately, fans went scrutinizing the post to realize what really lies beneath. The 30-second-hour clip actually has Tyler ranting about how he had never been “regular,” while in the background a female figure dramatically shatters a glass sculpture. And, indeed, the real magic started happening once people began engaging with the post.

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The post is chromatically exceptional. When you double-tap the actual video, instead of the usual heart animations, a shatter effect will come cascading down like broken pieces of glass- this may be the only instance of an effect so rarefully made in full collaboration between Tyler himself and Instagram. The surprise visual set the comment section on fire, with people debating either on celebrating while others whined about the fact it wasn’t working for them.

“Wait it makes a broken glass heart when u tap it,” an awed user wrote; multiple others confirmed its existence, while many more negated it. The striking glass-breaking heart does not seem to appear on any other Instagram accounts, hence the user’s astonishment at never seeing anything even remotely similar before. “Since when does it make a broken glass heart when you double tap the screen,” another user asked, sparking a debate as to whether it was a fresh update or purely a one-time collaboration.

The accident, as it were, represents a great spectacle of Tyler’s trademark chaotic energy in this single explosion of a cry: “Bitch I have never been regular!” while the woman smashed some glass-looking sculpture. Once the secret interaction is out, Tyler’s repeated mantra of “Don’t tap that glass” takes on some fiery tones. This social media post rides the rumors surrounding the artist’s new music; a Portuguese commenter noted “ainda sem acreditar que o cara lançou um álbum do nada,” meaning that he still can’t believe the guy dropped an album out of nowhere.

Now, leaving the novelty of the interaction aside, it provoked a whole myriad of comment reactions. Folks were curious about the woman in the video, with one comment humorously reading, “Now Tyler, who is this queen?” Some others applauded the creative direction of the post, while another commented, “Black Women literally been the best since the beginning of time,” which led to a mini-debate on representation in the replies.

From there, a user kept the opposite vibe sarcastic, saying, “Should’ve been T shakin ass instead but this still hard,” and many chuckled, one seriously agreeing, “nah it would’ve actually made more sense for him to shake ass.”

Starting conversations with seemingly simple posts? Tyler knows how to do it better than anyone else. Be it teasing new music or throwing in some cool tech for his posts-established collaboration-or tossing his art out for mass chaos, this young boy stands as one of the most compelling forces for artistic expression in contemporary popular culture, both spirit and body. The broken-glass-heart animation is working just fine; it’s weak equating to almost nonfunctioning on the surface, yet if treated with attention, it packs a strong punch beneath.

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As demonstrated in the comments below, quite a few users are still trying to figure out whether their app or phone is broken when the effect does not work, further cementing how Tyler transformed even Instagram’s most mundane features into something new and unexpected. The post presently is holding over 1 million likes; many users have been torturing themselves tapping their screens ad nauseam, trying to see the glass-shattering effect, finally a perfect reflection of Tyler’s trademark controlled chaos.




This story originally appeared on Celebrityinsider

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