Instagram/@brodyjenner
Brody Jenner and BROSA recently took New York City by storm for an electric night of music and merriment, sharing snippets of their City escapades on social media. The Instagram post captures the very energies of the night- house music, neon lights, and the thriving buzz of Manhattan- and simultaneously gives a shout-out to Mamitas.
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The scene is set at a rooftop aura in the heart of the Manhattan skyline, skyscrapers piercing through the cloudy skies. This backdrop complements the casually stylish air that they possess. One was sporting a button-down with sunglasses, while the other had on a cap with shades and a camo tee. It is a vibe that is equally chill and celebratory, just as the caption goes: “NYC THANKS FOR HAVING US!! Concrete jungle, neon lights, and house music all night fueled by @drinkmamitas 🚕🕺🏻 #isavibe.” The picture is easy cool, and until now, all of this has come with so much Nite Life Energy Jenner-a reality TV star turned DJ.
Jenner co-founded BROSA, which has been receiving much attention in the realm of electronic music. Playing in venues and festivals, the group is certainly cultivating a good following. Their New York appearance appears to have been another chapter penned with a successful seal being almost a guaranteed, judging from the positive responses from fans and followers.
One user observed in the comment section, “Your wifey is so the one. Confident girl supporting your dream.” This Mendoza reference to Blanco, a professional surfer and wellness advocate, highlights the side of their relationship that has been admired by many. Jenner and Blanco tied the knot in 2022, and the duo, affectionately known as Jenanco, have been fairly open about their journey, sublimating their interests in fitness, travel, and music.
Another fan sought permission to know the name of the song in slide three on their post: “Hey Brody! Mind letting me know the name of the song playing in slide #3, please? 🙌🔥🙌🔥🙌 Can’t wait to get to one of y’allz live setz! 🙌🙌🔥🔥👏🎵🎧👊” Comments such as these are recurrent in Jenner’s posts, wherein fans seek track information- a clear indication of Jenner’s heavy influence on the electronic scene, not just musically but also in setting the vibe.
Comments read “brody u should play dnb at ur next set,” and Jenner slyly replied, “🤭 I love me some D&B,” leaving himself open to interpretation and consequently totaling the idea that there might be a wide variety of musical influences that will seep into future BROSA shows. D&B is having its revival and would definitely charm a brand new audience while keeping the gigs fresh.
The whole post affords an easy life, celeb-worship vibe that goes really well with his larger persona, which has greatly evolved since the heyday of The Hills. Once nearly entirely concerned with reality TV drama, Jenner is now almost entirely plastered as a DJ and entrepreneur and family man, with BROSA as one of his main creative outlets. Turning away from The Hills, shutting down any naysayers, and positioning himself as an upset in an industry will take a lot of adaptability and cleverness.
New York, tireless in its energy and cultural richness, offers the perfect backdrop for the vibe-heavy BROSA approach. For the likes of Jenner, its acclaimed nightlife might serve as challenge and opportunity, double-side-you-never-know embrace. The post, literally overlooking the concrete jungle from the rooftop, speaks to the loftiness of urban life, while an allusion to neon lights and house music conjures up the sensory overdosing comedown of spending an entire gorgeous night in the city that never sleeps.
Mamitas, the beverage brand tagged in the post, goes right into BROSA’s aesthetics as the chaser for these electric affairs. Such partnerships are commonplace in this industry with renowned brands hoping to shed a glittery lifestyle on pop culture icons. For Jenner, whose persona is your typical Californian laid back meets high-energy nightlife, the pairing almost happened naturally and organically.
As BROSA dethrones momentum each passing day, these occasions, put on a show quite unabashedly for the glare of social mediums, keep the gag firmly stitched with their fans. The post, in itself, is much more real than glossy promotions-the crowd loved it. The visuals, the personal engagement, and then the music itself create a story, though heady and multi-layered, that resonates with every partygoer.
In this day and age, one wonders if anything is real or not; Jenner sticks out with the simple realness of his rooftop hangouts and witty comment bantering. This is to prove that beyond the glamorous celebrity nightlife is a very down-to-earth element that fans yearn for. And for BROSA, this human element, backed by great tunes and iconic world landmarks, is how the vibe remains alive and partying gets assured.
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So should they ever find themselves on another rooftop in New York, keep an ear open for some house beats floating down. Perhaps it’s just a little from Brody Jenner and BROSA turning the concrete jungle into a bonafide dance floor. YEAH, THAT’S A VIBE.
This story originally appeared on Celebrityinsider
