Instagram/@poppydelevingne
This one is one crazy and amazing campaign brought out just in time to mark the National Day of Spritz. It is reputed to be one of the perfect pre-lunch sparkling wines: crisp and light. A couple of hours ago, the campaign extended into a playful assault, urging all spritz lovers to join hands in the name of the DV way to celebrate. “Spritz lovers, unite! We might be new but we’re coming in hot. There’s only one way to do #NationalSpritzDay- the DV way. Time to get off on taste,” the fast-moving video captured all attention from a target audience who definitely dig this vibe.
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One follower nearly could not keep quiet and offered a slogan, “It’s a ballroom spritz!!! If you need a slogan for your spritz range, use this: Go on… Spritz a while… Looking like you girls are enjoying this chapter of life. Well done.” The suggestion’s tone itself mirrored the brand’s relaxed vibe, thus proving that Della Vite’s customer is as fun as their prosecco.
Then came this enigmatically artistic emoji-laden reply that was hard to decipher but somehow added to the confusion. Another user went on to pour in the perfect absurd rhyme: ‘Silly Billie, Delhi Belly, Silly Millie,’ which somehow felt relevant to the inci-dence.
Another interesting comment seemed to just call out the Delevingne sisters—Cara, Poppy, and Chloe—the founders behind Della Vite. “Hello @cdelevingne @poppydelevingne @caradelevingne,” a user wrote, likely hoping for the trio to respond. Whether the sisters did reply or not, just the mention went a long way in cementing the network associating the brand with its celebrity founders.
Della Vite is making big noises in their struggle for the crown of supremacy of prosecco, and the other push for National Spritz Day this season only goes to show how much the brand embraces fun and boisterous marketing. The Delevingne sisters have embodied irreverence, especially in marketing style, and this campaign is no exception.
Whether one is a spritz enthusiast or a well-meaning casual drinker, Della Vite’s latest move reminds the world that sometimes all that need be there to celebrate are just a little glitter. Cheers to that!
The post is grabbing engagement from the minute it went live, and good enough in mixing drinks and marketing skills, Della Vite must therefore be playing their cards right. Judging by the comments is a clear indication that that crowd is ready to throw their glasses back to whatever hits them next.
So, here’s to National Spritz Day, loud, proud, and “in-your-face” DV style. This brand is not just about selling prosecco; they’re selling vibes! And the people are buying it.
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Excuse us while we get our fizzy drink already. Can you hear that sudden urge? I wonder where is that coming from!
This story originally appeared on Celebrityinsider
