iPhone fold, folding iPhone survey

You have to get emailed a survey, but if Apple asks you how you feel about your current iPhone, you now also get the chance to say you’d really like an iPhone Fold.

Apple does occasionally email users with a survey, such as in 2024 when it wanted to see if Apple Watch users were interested in smart rings. There’s no way to get yourself onto the new survey, but if you are emailed, you have the first chance to tell Apple just how interested you are in folding devices.

Under the question “How important are the following aspects for your next smartphone purchase?”, Apple offers 14 possibilities. The 11th is “Foldable design,” and like the rest has options from “Not at all important” to “Extremely important.”

The rest of this section concerns weight, device size, and one of a couple of times Apple asks about privacy. Later on, the survey also goes into detail about opinions and usage of Apple Intelligence.

There are around 40 pages of questions in the survey, which Apple estimates will take about 15 minutes to complete. That’s about what it took two of us on the AppleInsider staff on Monday morning.

Our commonalities are that we both bought iPhone 16 Pro models this go-around. It’s not clear what Apple’s criteria are for the survey mail.

Apple never publicly reveals the answers to its surveys, and it doesn’t appear to conduct them often. But then it’s also not known how the sample is selected, or how large it is, other than it appears to be international.

The question about interest in foldable devices comes as Apple is — yet again — rumored to release one in the next 12 months.