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Amanda Diaz has partnered with Valentino Beauty for a limited-edition, curated collection of the Born In Roma Rendez-Vous scents. The fleeting life of the scent is to attempt putting the passing of time into the transient sensory experience. This collaborative narrative puts yet another chapter in the story of the influencer brand and luxury beauty name.
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“I describe a poetic story about the scent: Born in Roma Rendez-Vous the Ivory, Donna, and Uomo by Valentino Beauty are limited-time scents for memories—here for only a moment has never to come again, much like time itself,” Diaz shared on Instagram, alongside a snippet that roughly clarified the scent’s weaving and concept.
In this, Diaz recounts that originally the Donna Born in Roma was the first scent she ever took with her overseas for the very first time. “Now years later,” she added, “the signature born in Roma DNA still lingers,” while the new limited edition rekindles this signature through what she calls “the elegance of Born in Roma Rendez-Vous.”
According to her, the scent is comprised of what Diaz calls “a dreamy combination that lingers like the memories we create wearing it”: Marshmallow Accord, White Musk, Madagascar Bourbon Vanilla notes for the Donna, and Bergamot with Lavender notes for the Uomo.
So the limited time association could be a marketing strategy to put pressure on the consumer to purchase the product or to fulfill the thematic concept of fleeting moments and cherished memories. And this is a strategy that is increasingly used by the beauty industry these days: to put out a new release that’s exclusive and limited-time, thus creating a buzz and numbers in sales.
Amid the delighted support of several commenters stood a witty remark. “YOU WILL LOOK AMAZING PUSHING A STROLLER!” exclaimed one user, adorned with about 20 fire emojis, commenting on her incredibly glowing presence in the video.
Somewhere more heartfelt came “How beautiful you are Amanda.” That simple compliment stood out amongst all the florid reactions.
Maybe the funniest reaction came when a follower posed, “Why did I think this was a pregnancy announcement in the beginning;” it points to the fact that fragrance commercials may easily be mistaken for milestone announcements, especially with those influencer-related content blurring the lines.
Another practically minded observer really admired the bottle and said, “That bottle is so sick!” The acclaim of the visual presentation lends credence to the notion that the packaging should really say a lot about a luxury perfume brand; sometimes the packaging should live up to the scent.
The Valentino Beauty collaborative line keeps her lined up with collaborations she has contracted with high-fashion brands and still allows for her unique aesthetic voice to emit. The way she ties personal memories to the fragrance brands her as a common luxury brand into the human experience.
With limited editions, any lovers of Diaz herself or of the Dior line will need to make a quick call for these scents before they’re gone forever. And as Diaz refers to in the very concept of the campaign itself, the fragrances, like the moments they cherish, only exist for a short time before becoming memory itself.
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That itself speaks volumes about the rise of the modern-day luxury brand, Diaz included, that is pushed forward by the influencer, thus making that leap from high-end product creation to personal storytelling that resonates with the contemporary consumer.
This story originally appeared on Celebrityinsider
