Gucci just dropped the Shift sneaker, and it’s basically the fashion equivalent of a perfect pirouette. First seen at the Cruise 2026 show in Florence, the new style fuses vintage athletic energy with Gucci’s ultra-modern codes.
Gucci Shift Sneaker 2025 Campaign
And it’s all wrapped in a super light, low-profile shape that moves like a dream. This sneaker silhouette isn’t trying to be loud. It’s playing the long game. For women, Shift features mesh GG fabric and velvety suede, side elastic inserts, and a flat sole inspired by ballet shoes.
Add in the subtle sparkle of a gold Interlocking Gucci G charm and that iconic Web stripe, and you’ve got a sneaker that slips effortlessly between daywear and dance floor. The campaign images? Shot in raw, candid style.
Think off-duty ease with a twist of studio attitude. Models Lily McMenamy, Coumba Samba, Issa Lish, and Lux Gillespie bring a cool, undone energy to the mix. That’s whether curled up in lavender monogram or holding the sneakers like rare objects. Gucci Shift drops exclusively online starting today.
This story originally appeared on FashionGoneRogue
