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LeBron James and DraftKings Sportsbook collaborate once again, and this particular partnership includes two A-list celebrities: James as well as the comedian Kevin Hart. The only part of me comfortable with marketing partnerships will be confident enough to say that the duo will not be marketing a product called “Cheezburgers”. The two stars will not be marketing products as poorly as they did with the NFL, which makes the entire idea a bust.
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Kevin and LeBron decide to make the most out of their latest collaboration by releasing an ad focusing on the guarantees and incentives of the upcoming season. With that Southern charm that we have all come to love from LeBron, he starts the ad by saying in a highly excited tone, “I mean, DraftKings did give out a sum of $50,000 last year to jumpstart the NFL season so, of course, we got to do it again. Woo!” They’ve decided to put smiles on people’s faces and make the entire month of September enjoyable. For starters, they will be once again running their $1,000 free cash wagers and this time they will be awarding $20,000 to friends who place winning bets, risk-free. They unarguably have hit that spot for all the people who adore challenges. They even gave a reason for everyone to change their profile avatars. They’ve even mentioned this in their E-T-D-K-S comments where they provide the touchdown fun usernames to all the people who love to predict touchdown games.
The comments left in reaction to the ad were an interesting and unusual blend of commentary from people and cartoons. It must be have been a cartoon lover’s heaven to see the friendly banter among people who argued about the authenticity of the characters. In amongst the conversation, and laughing affectionately at all the jokes, was something one of the users in the comments section wrote, noting the size differences between the two. One of the users in the comments section wrote “Football damn near bigger than Kevin [laugh emoji]” which, in essence, identifies the differences in not only the sizes of the people cosplaying the characters but also in the comparison between Kevin and an NFL football.
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Additionally, fans are eagerly discussing the performance of the Los Angeles Lakers, which is always a hot topic when it comes to LeBron and his teams.
This story originally appeared on Celebrityinsider
