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The competitive strategy for Umansky’s firm had been discussed by Mauricio Umansky, founder and CEO of The Agency, after a big merger hit the real estate industry. The CEO’s remarks came after the news broke that Compass is acquiring Anywhere, something Umansky deems less of a threat and more of a tremendous opportunity for his boutique firm. He went on to emphasize the advantage of being a “speedboat” in a world dominated by big-ships.
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Back from a leadership conference in Mexico City, Umansky could barely contain his excitement. The real estate mogul, now famously known as one of the main fuels behind Buying Beverly Hills, and divorced from Kyle Richards, shared a video message filled with confidence. Talking about the tech, marketing, and growth plans for the next two years, he optimistically stated, “It’s ready to go.”
The big news would always be how the merger between rivals Compass and Anywhere turned the world upside down. Of course, in true entrepreneurial fashion, Umansky first congratulated the players. “I’m a capitalist,” he said. Then he pitched the idea that this very consolidation benefits The Agency. He said that this moment “more than ever” brings forth the competitive advantage of being a boutique firm. He likened The Agency to a “speedboat,” capable of market maneuvers that the new giant can simply never match.
That statement stirred controversy and enthused responses from followers as well as the entire team. From that point onward, the comment section evolved into a platform laden with positive energy for the company’s vision. A voice from the company’s Seattle office gave, “This is how a leader with class leads! Let’s go!” Another wrote, “I couldn’t be more proud to share Our Vision, Our Mission and most of all Our CULTURE! Let’s Go!”
The culture that is the pride behind The Agency is reverberating worldwide with the current team and worthy agents out there. “How do I join the team?” asked one user, while another said, “I look forward to seeing the agency soon in the UAE.” The worldwide reach of The Agency since Umansky mentioned it had 143 offices across 14 countries was clearly a source of pride.
Above and beyond the plain business-related responses, some in the comments section first went for the star’s personality. One fan gushed, “You’re a beast, I look up to you sir! Your story is awesome.” Then they cited their own achievements as a brand-new agent and said that the story of Umansky was an inspiration to them. Another comment strayed pretty far, joking, “I think most people just want to know about your men’s beauty tips now – agency ???” That light comment was a small relief from all the strategic talk.
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Boutique big time was the main theme running through the responses; there was “Boutique all the way! Let’s go!” and simply, “Boutique all the way 🙌,” all in support of Umansky’s call. The message hit home loud and clear: It’s the considerable merger that is to be viewed as an opportunity to step up and double down on what really makes The Agency unique. His pinpointed agility and vision have placed the firm on an alternate course amidst an ever-changing world around it. Judging by the reactions, the team is more than ready to move in whichever direction he points.
This story originally appeared on Celebrityinsider
