If you watched 54 Ultra’s music video for “Upside Down” and came away thinking it was a relic from 1980s music programs like “Solid Gold” or “Night Tracks” — you’d be forgiven for making the assumption.
Aside from the 25-year-old’s vintage wardrobe, hairstyle, and ‘stache that harks to that decade, the song itself — a silky, boppy ballad that channels the energy of groups like the Chi-Lites or solo acts like Johnnie Taylor — sounds and feels ripped from the era in a manner that’s hard to faithfully re-create these days.
That old-school vibe isn’t exactly how 54 Ultra started off when he began putting out solo music three years ago, but it’s what he’s settled into nowadays. The artist, whose real name is JohnAnthony Rodríguez (and yes, his name is supposed to be written together), hails from New Jersey and is of Puerto Rican and Dominican descent.
The name he settled on, 54 Ultra, came by way of uniting Frank Ocean’s 2011 album “Nostalgia, Ultra” and the historic nightclub Studio 54. It was sometime between 2019 and 2020 that he interned at a few different recording studios, songwriting in his spare time with the intention of writing and producing music for others.
“I remember I was trying to find a way to make a living out of music and introduce myself to other artists,” he says over the phone, recalling all the demos he had recorded and presented to artists he’d cross paths with.
“People would be like ‘Who’s singing this? Who demo’ed this?’ And I’d say ‘It was me.’ And then they’d say, ‘You keep it.’ After that [happened] a couple of times I realized that I might as well put it out by myself.”
His first solo singles, like the high-energy “What Do I Know (Call Me Baby)” and “Sierra,” were firmly rooted in the indie rock family tree. It wasn’t until more recently, first with “Where Are You” and later “Heaven Knows,” that Rodríguez began to explore a more retro and soulful approach.
The latter track made an appearance in a 2024 “rhythm and soul” playlist curated by Mistah Cee, an Australian DJ and music selector, who included the song between Bobby Caldwell’s “My Flame” and Earth, Wind & Fire’s “Devotion.” The segues between tracks are seamless, in no small part due to Rodríguez’s immaculate production and fealty to the tempo of the times. His was the only contemporary track on the playlist, but it fooled many who eventually caught on to the rest of his work.
“On YouTube, I remember that was a nice boost, because people would comment, ‘Who came from Mistah Cee?’ Or, ‘Who thought this was an oldie?’ or whatnot,” he says.
To date, it’s not only Mistah Cee’s most viewed playlist by a wide margin (5.6 million and counting) but also 54 Ultra’s most-streamed song on Spotify with 27 million. “That was a very organic wave of things happening, and I’m very grateful for that also because I didn’t expect [it] at all,” says Rodríguez.
Latin soul, of the kind that recalls the doo-wop and boogaloo era of the 1950s and ‘60s, has seen a resurgence in the past few years. Artists like Chicano Batman, Thee Sinseers, Los Yesterdays and the Altons, as well as solo acts like Jason Joshua and Adrian Quesada, have made inroads with listeners and on the radio. Rodríguez is enthusiastic about this opportunity to show different facets of Latin culture and music through this genre.
“I just feel like I’m grateful to be a part of that family, or that idea that people relate all the music together and being a part of that scene is pretty nice,” he says.
Despite his Gen Z status, he notably lacks the “smartphone face” that’s rampant among pop artists and celebrities — and is partial to dressing in an anachronistic way, which he pulls off with gusto. It might be easy to assume his regular getup is a result of wanting to match the music, but Rodriguez insists he was already dressing that way much before he ever considered dabbling in soul. There is a kind of freedom he associates with the wardrobe of that time.
“[The clothes] were never a costume or a gimmick,” he says. “Whether I did music or not, I enjoyed how it fits because that [period] just has the best clothes. I think that was peak menswear. No one cared about any type of gender assignment with clothing; everybody wore what they wanted, and all the measurements were the same … it seemed like everybody had fun back then. They weren’t worried so much about what people thought.”
“[The clothes] were never a costume or a gimmick,” says 54 Ultra of his vintage style.
(Max Tardio)
He shouts out Blood Orange, a.k.a. artist-composer Dev Hynes, as a major inspiration for him. “That’s my favorite guy,” he says. But at the same time, he offers an eclectic list of artists whose music lights fires for his own output; Brazilian musicians like Jorge Ben Jor, Lô Borges and Evinha have made his rotation, along with some moody ‘80s bands like the Smiths, the Cure and Siouxsie and the Banshees.
“And Prefab Sprout,” he adds excitedly. “That’s my jam. That stuff’s crazy.”
His reputation has grown this past year, putting him in rooms he never expected to be invited to. Earlier this year he found himself producing the song “All I Can Say” for Kali Uchis, off her 2025 album, “Sincerely,” and recently opened for her during a concert stop in San José.
Earlier this month, he kicked off a world tour promoting his latest EP, “First Works,” that will take him from D.C. and Brooklyn to London and Paris. The schedule includes multiple stops in California, including two in Los Angeles: Oct. 26 at the Roxy Theatre and Oct. 28 at the Echoplex.
For Rodríguez, a tour like this is the culmination of everything he’s worked toward in his admittedly still nascent but steadily growing career. He confirms that he’s been chipping away at a debut LP, which will brandish a more “fast and punchy” rock sound that recall his days playing basement shows.
“Anytime anybody asked me what I wanted to do, I would say: ‘I want to perform anywhere I can and for anybody, wherever that may be.’ I’ve always wanted things to resonate, and I’ve always wanted it to make sense.”
This story originally appeared on LA Times
