Apple leads global brands again while other companies chase shiny AI dreams

Apple tops Interbrand’s 2025 list as rivals chase AI hype, proving that lasting trust and design still matter more than algorithmic buzz.

Interbrand’s Best Global Brands 2025 report ranks Apple first for the twelfth straight year, with a brand value of $470.9 billion, down 4% from 2024. Microsoft follows at $388.5 billion, Amazon at $319.9 billion, and Google close behind at $317.1 billion.

The total value of the top 100 brands rose 4.4% to $3.6 trillion, showing steady growth in a market increasingly shaped by artificial intelligence.

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