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Cardi B has made known the big business deal she has landed with the Bobbie infant formula company, where she will be called the Chief Confidence Officer. The superstar mother and double Grammy winner told she is a consumer of the product for her own kid during a campaign about paid parental leave and support for mothers.
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The announcement was made in the vibrant video post where Cardi B stated, ‘Motherhood is a real ass job.’ She highlighted three major points concerning her new role: mothers having confidence about the safety of babies, a maternity leave that is protected and the babies being fed without any judgement. The collaboration marks her first work with a baby brand, which is a value she says comes from actually selecting Bobbie formula for her daughter Blossom.
‘I have never done a campaign with a kids’ brand, but I am entirely in with Bobbie cause I selected this baby formula for my Blossom,’ Cardi B shared with her fans. She praised the brand for ‘taking the right path by fighting and making changes that are really good for mothers in this country.’
The video announcement was a classic Cardi B production, full of energy, jokes and no filters. ‘Listen baby, call your reps. Every parent deserves a pay,’ she tells the audience directly at one point. The number-732-QQ-CARDI- is even given by her and she encourages the audience to join her in telling Congress about the matter.
The partnership was enthusiastically welcomed by Bobbie. The company said, ‘Cardi Bobbie, thank you for raising your voice for us and for choosing Bobbie for Blossom.’ They added that they are picking callers who will win three months of paid leave and added ‘The government might not be working but we sure as hell are.’
The fact that the ad has reached beyond the new parents’ target audience made the announcement especially remarkable. Even if they were childless or their kids had grown, many people confessed that they watched the commercial till the very end. One user wrote, ‘Do I have a baby to feed? No. Did I watch this whole Ad? Yes,’ and many others agreed with him.
The strategic partnership was carried out in a very effective way and this was the main reason why it got such a warm reception. One of the comments read, ‘Your marketing team needs a raise.’, and the next user replied, ‘She is the marketing team.’ Commenters, who recognized the product fit and the genuine manner of Cardi B, regularly referred to the collaboration as ‘genius.’
The business sense of Cardi B was pointed out by many, and one comment stated, ‘She is an amazing businesswoman!’ Another said, ‘Kris Jenner makes the effort, but Cardi B makes the effort on a bigger scale,’ which led many people to agree with her that she has the entrepreneurship quality. Joe Budden recently sparked a debate of his own regarding the rapper.
One of the things that the announcement, among others, has done is to trigger a debate regarding Cardi B’s career path in terms of the bigger picture. ‘This is how you utilize a platform, a celebrity, a mom, and an amazing brand of milk formula,’ one mother who uses Bobbie products stated. ‘As an avid user of Bobbie for my now 3-month-old, and a huge Cardi B fan, I am obsessed with this AD.’
Some commenters even suggested unbelievable acting potential, using the video as proof. ‘Cardi do you really think he doesn’t want to act? This was FIRE,’ asked one viewer, while others noted she has already starred in movies such as ‘Hustlers’ and the ‘Fast and Furious’ franchise. This comes after Laverne Cox shared a playful post with the artist.
The partnership is yet another smart brand alignment for Cardi B, who has skillfully created her business portfolio while maintaining her distinctive voice and style. By choosing a company that is committed to maternal health and parental support, she not only differentiates herself as a business leader but also as an advocate for family-related issues.
The massive reaction to the announcement- thousands of comments and extensive sharing – clearly illustrates that Cardi B still has great influence and the ability to make the public pay attention to both consumer goods and social issues. Even people without children found the message and the way it was delivered to be very engaging, which is a proof of her genuine matter-of-course style of brand partnerships. This influence was on full display when she recently opened a Bodega Baddie pop-up.
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The collaboration between Bobbie and Cardi B is a declaration recognizing the future of endorsement deals- it is a strategic move that aligns with a company whose values regarding mother’s support are similar to her life stories and advocacy priorities. The enthusiastic response is a sign that the partnership is likely to become a source of both marketing success and ongoing debates regarding parental support policies. Her business moves are often discussed alongside style icons like Marlo Hampton. Recently, Cardi B claimed she might lose her home in a viral plea, showing the personal challenges she sometimes faces.
This story originally appeared on Celebrityinsider
