After making a cameo during Shakira and Jennifer Lopez’s 2020 halftime show in Miami, Bad Bunny will return to the Super Bowl stage next year — this time, as the headlining act.
The 2026 Super Bowl LX will take place Feb. 8 at Levi’s Stadium in Santa Clara, Calif. The Puerto Rican hitmaker’s performance is expected to be the first fully Spanish-language performance on the stage, and he’s the first Latino man to headline.
The announcement came after Bad Bunny, full name Benito Antonio Martínez Ocasio, said he would not tour his latest album, “Debí Tirar Más Fotos,” to the continental U.S. due to the ongoing threat of ICE arresting his concertgoers. “There was the issue of — like, f— ICE could be outside [my concert]. And it’s something that we were talking about and very concerned about,” he told i-D magazine.
Instead, the Grammy-winning artist’s No Me Quiero Ir de Aquí (I Don’t Want to Leave Here) residency — which took place at the Coliseo de Puerto Rico in San Juan — brought an estimated $733 million to Puerto Rico as 600,000-plus tourists came to the island for his concert.
As an unincorporated territory of the United States, Puerto Rico still has an ICE presence. In June 2025, Benito posted footage on his Instagram stories of an ICE raid in progress in Carolina, showcasing agents arresting alleged undocumented immigrants.
Yet since announcing his Super Bowl halftime show, the singer hasn’t voiced concerns about ICE. His post on X, which strays from his previous remarks on avoiding the States as a stance against ICE, reads: “I’ve been thinking about it these days, and after discussing it with my team, I think I’ll do just one date in the United States.”
As Santa Clara County is a sanctuary jurisdiction, Lina Baroudi, an immigration attorney in San Jose, believes local law enforcement is unlikely to cooperate with ICE. “Federal agents can operate independently. Sanctuary laws don’t prevent them from entering public spaces or executing federal warrants,” she says.
Between January and July in the Bay Area, ICE made 2,640 arrests— a 123% increase compared with 2024. “By June 2025, around 60% of ICE daily arrests in California were of people without criminal charges or convictions,” Baroudi says. The agency has historically had an increased presence in cities hosting the Super Bowl. ICE will likely be prohibited from operating inside the stadium, but ICE can operate in public spaces such as the parking lot, where fans may gather to hear the performance.
Amid an uptick in violent ICE arrests, mass deportations, people dying in ICE custody and the Supreme Court’s approval of profiling people for speaking Spanish, it’s of deep cultural significance that Bad Bunny will perform at the Super Bowl. Still, some fans are speculating that his firm stance against performing in the U.S. due to ICE was performative, now that he has accepted the Super Bowl gig.
And yet, given the Trump administration’s hostility toward immigrants and Spanish speakers in the U.S., it feels especially poignant that the country’s biggest sporting event of the year will showcase a performance sung entirely in Spanish.
“What I’m feeling goes beyond myself,” Bad Bunny said in a statement. “It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”
It’s worth noting that Bad Bunny’s appearance at the Super Bowl poses a massive commercial advantage for the NFL. Second to the United States, the largest resale of Super Bowl tickets on StubHub were purchased by fans in Mexico. There are 39 million Latine fans of the league in the U.S., making them the most rapidly growing fan base. Latine viewership of the Super Bowl rose 51% from 2021 to 2024.
The NFL has made a concerted effort over the years to globalize American football, with a special focus on building a fan base in Latin America; it recently enlisted Colombian pop star Karol G to perform at a halftime show in Brazil. Given that the Latine buying power in the U.S. is estimated at $3.6 trillion, tapping Bad Bunny as the headliner is a strategic move toward the league’s international expansion.
The global superstar’s performance will likely boost ratings as well. Bad Bunny broke Amazon Music’s livestream record last week with the most-watched single artist performance on the platform. Upon its release in January, “Debí Tirar Más Fotos” topped the Billboard 200 and maintained Bad Bunny’s place as one of Spotify’s most-streamed artists in three of the past five years.
Year after year, since 2022, artists have broken the record for the highest viewership during a Super Bowl halftime show. During the 2025 Super Bowl, Kendrick Lamar drew the largest audience ever, with 133.5 million people tuning in for his performance, surpassing the actual game’s viewership.
While the Bad Bunny halftime show has the potential to break viewership records, bring in new audiences and educate viewers on the Puerto Rico he loves — it also poses a potential security risk for his Latine fans in attendance, who deserve solidarity and increased institutional support.
This story originally appeared on LA Times
