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Demi Burnett, the ex-Bachelor contestant, is now the face of the Womanizer Next Duo product, a dual-stimulation intimacy device, that she has partnered with the brand for a fun and humorous video endorsement. The budding relationship between celebrities and sexual wellness products is seen turning when Demi offered a discount to her followers and introduced the gadget as her ‘new lover’.
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The big comeback of Burnett cannot be ignored! She is now endorsing the Womanizer Next Duo, a dual-stimulation intimacy device that she has brought along in a new paid partnership. However, her promotional video is a mix of information and humor, and at the same time, it is a complete contrast to the usually very reserved tone attributed to such advertisements. Burnett shows the product features with a lot of passion, one of them being the ‘after glow’ setting that she says enables users to ‘rev her back up again’ for a continuation of the experience. She has been stressing the device’s waterproof design and was even proposing that it would be perfect for having a long bath or shower.
The candor of Burnett’s act definitely resonated with her audience. Somebody remarked, “‘This is the best marketing I’ve seen for these types of ads!” It could be interpreted from this user that the public’s perspective will no longer be dominated by the clinical vocabulary of the products, but with humor and relatability being the major methods for presenting the products. Another user lauded the choice of ambassador for the brand and said, ‘Womanizer is lucky to have you BIG SALES OTW,’ thereby predicting commercial success from the campaign.
The choice of the exact words by Burnett during the demonstration was the point at which the conversation flipped. Her remark about ‘rev her back up again’ was mentioned by several followers, one of whom laughed and said, ‘YOU CAN REV HER BACK UP AGAIN hahaha,’ thus, showing the group laughter. Another person who repeated the same thing and added a few crying-laughing emojis joined the laughter. The moment was a testimony to Burnett’s ability to turn product talking into both direct and entertaining.
The same entertaining tone could be observed in the other reactions. One person even went to the extent of saying, ‘You are so funny I think you should be the spokesperson for all toys!’ The comment implies that the brand is likely to benefit from this influencer’s personality and manner of presenting, and there might be an overcoming of the setting of the new standard in the industry regarding marketing through influencers in this category. On the contrary, not all comments were just for admiration. One user suggested an alternative strategy along with the comment, ‘Damn lol a mighty tongue could also help with that,’ bringing in another kind of humor into the chat.
One commenter made a subtle and politically charged remark when he asked if anyone had thought about how the conservative commentators’ like Tomi Lahren, would feel about this post. The response to this inquiry was also very funny, insinuating that Lahren ‘will most likely screenshot it and take it to her next hair appointment,’ a reference to the usually very dramatic reactions these posts might evoke in some circles. This exchange is virtually a proof that Burnett’s announcement of a new product has transformed into an aspect of the larger cultural dispute.
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Demi Burnett is now among the celebrities that are confident enough to step in the sexual wellness products marketing while still being part of the larger movement that public figures are asserting about the conversations around sexual health and pleasure. By using her voice in an open and hilarious way to speak about Womanizer Next Duo, she is making these topics more accessible for her numerous followers. Her collaboration with Womanizer is a great example of the modern and powerful marketing street-smartness where the real person’s character often wins the audience more than the well-prepared and polished corporate campaign. The very positive and engaging response is a testimony that her technique is not only effective but is also quite acceptable. Demi has also been open about her experiences with Botox and has revealed an autism sensory issue behind her constant outfit changes. Additionally, she shares emotional regulation tips that resonate with her followers.
This story originally appeared on Celebrityinsider
