Instagram/@lilmama
Niatia ‘Lil Mama’ Kirkland with her new cosmetics line, Vaniteaset, has undoubtedly made a bold move which signifies a big transition from her music career to entrepreneurship. Lil Mama, the rapper, and fashion icon, sent out a heartfelt and genuine message to her fans, thanking them for their support and indicating that she would later share more about her personal journey. This project is, in fact, the very outlet of her creative power which was the sole reason for her getting noticed in the first place.
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Through a video message, Lil Mama unfolded the tale of her staying grounded. ‘My brand story is very grassroots,’ she stated. ‘I was just a child in New York City making music and dancing and being very artistic, loving fashion, music, and the arts.’ She brought back memories of her song ‘Lip Gloss’ in 2007 which not only was a radio hit but also remained an anthem for quite a long time. She called the cosmetics line a ‘manifestation of something that I created through a vibration of sound and energy, and it become a product,’ which turned out to be a moment she was really ecstatic about.
The announcement called back to her fans the warmth and nostalgia of support from the past. One of the most discussed topics was the connection between her legendary song and her new business venture which was highlighted in numerous comments. ‘If it’s anybody, you should have one of the number one lip gloss in the world, especially with the song that you created; it was so iconic. I can see myself as a little boy in high school singing your song and wearing the lip gloss, so you really deserve this,’ commented one person. This perception was shared by a lot of people who considered her music as the reason for their childhood.
A different fan remarked that her success was not only in the present but was also historical, ‘I saw your lip gloss coming many years ago. Also always knew that record was going to have a long life… Congratulations!!!’ This comment indicates that her fans have considered for a long time that her beauty and cultural impact will extend beyond the music industry and that she will be the one to lead the way. Someone even noted that she was responsible for this trend, ‘I remember your first product drop. Very creative. You definitely inspired a whole generation of female artists to drop their lip gloss too.’
Along with the business news, Lil Mama’s new hair color, blonde, created quite a stir. This particular look got her a lot of compliments and received unanimous approval. Most of the remarks were just signs of admiration for her new hairstyle; for instance, one person commented, ‘It’s Blonde Bombshell Season,’ and another just said, ‘This is the hair for you! 10 outta 10!!’ The artist seemed to do effortlessly manage this new look. Moreover, one comment, ‘😍 All grown up love to see it,’ which was shared by many who have been with her since the beginning, suggested that along with the new hairstyle, her personal growth and change were also being celebrated.
Celebration was the primary feeling that was voiced by the fans in the comments. ‘So SUPER PROUD of you ❤️’ and ‘So freaking proud of you 🔥’ were just two examples of the positive vibe that prevailed. This launch should not be labeled merely as another product line; it is the point where the hard work and artistic vision of Lil Mama have united in the case of her loyal supporters. One fan summed it up nicely, ‘Congrats @lilmama been a fan since the album days. Still play it til now! Definitely will be supporting!’
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The transformation of the former number one rapper Lil Mama into a cosmetics entrepreneur is certainly a perfect example of a smoothly executed evolution. She was able to bridge her past and present by turning the vibe of her most iconic work into a new tangible brand, thus opening a new chapter that resonates with the generation she used to be the soundtrack for. The launch of Vaniteaset Cosmetics is not just a marketing tactic but also her showcasing of permanent impact and mastery over change while still being true to her roots.
This story originally appeared on Celebrityinsider
