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Maya Hawke‘s selection as the face of the Prada Holiday 2025 campaign has been announced. The young woman, besides her acting career, also has a successful musical career and is a Prada ambassador, being the most important person in the luxury brand’s holiday offering which is the so-called “coming home” universal story according to Miuccia Prada and Raf Simons.
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The campaign, which has just begun to unveil on the official brand channels, has the photographic work and direction of Glen Luchford and creative direction of the campaign from Ferdinando Verderi. It is a warm, story-centered portrayal for the holiday season and the very gifted actress Mrs. Hawke is its main character. The announcement encourages you to click on the link provided in the brand’s bio for the full content and indicates the complete launch of the seasonal collection.
Almost immediately, the campaign’s launch elicited extremely positive reactions—fans of the “Stranger Things” character flooded the comments section with their praises. The announcement obviously demonstrated the tie it created by bringing up a certain familiarity and a celebration which according to many are the traits that define the holiday season.
A user expressed his instant fascination through a very brief yet powerful statement: “Omg, I’m in love.” The comment hits right the very heart of the campaign’s draw, making it clear the visuals are able to reach personal level so. It that kind of instant, genuine response which brands expect and consider their dream.
Another user, a fan, directly addressed his excitement to the leading lady of the campaign, “I LOVE YOU MAYA HAWKE!!!!” The fan’s enthusiasm is declared by the use of capital letters and the exclamatory marks. The backing is warm, it demonstrates her being adored by her followers—the popularity of Hawke does not only come through her acting and music but also through her partnership with fashion.
Alongside with the crowd there were discussions on the particulars of the campaign. One person remarked, “Beautiful 😍 Yellow looks so good on you 💛.” This comment on the color yellow suggests that the campaign’s visual palette is really attractive. The audience is discussing not only the superstar or the brand but also the actual artistic decisions—the styling, the color grading—that are made and appreciated by the audience.
The thrill was further intensified when another user remarked, “MAYA HAWKE THE WOMAN U R.” This expression, which is a common piece of internet slang, is the greatest compliment in modern terms that you can give someone. It accurately reflects and points at Hawke’s fame and still being the leading lady of the campaign, her not just being a model but an icon with a quality that everyone wished to possess.
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This is a remarkable milestone in Maya Hawke’s relationship with the Italian fashion house. To be a Prada ambassador signifies that the brand’s alignment with her is becoming more and more apparent from both the aesthetic and narrative standpoints. The very fact that the holiday campaign was built around her points to a great deal of trust and a shared vision for educating through fashion. The combination of the relatable public persona of Hawke and the theme of “coming home” makes a powerful blend of luxury and a close, shared experience that is less formal. The public’s warm and welcoming reception shows that this partnership has evolved strongly with Prada as it gets ready for the 2025 holiday season. The campaign’s creative approach reminds many of the Prada brand’s history of innovative presentations. This project follows other notable campaigns, such as the one featuring Jake Gyllenhaal. Furthermore, Hawke continues to balance her multifaceted career with great success.
This story originally appeared on Celebrityinsider
