Beauty just found its new leading lady. Kaia Gerber has officially been named the global brand ambassador for NARS, marking a major moment for the iconic makeup house and for the model herself.
Gerber steps into the role with ease. She brings fashion fluency, quiet confidence, and a sharp sense of style that fits the brand’s iconic aesthetic. Her relationship with NARS runs deep. François Nars was the first photographer she ever worked with, and the two share a creative bond rooted in artistry and trust.
“Working with Kaia Gerber on this campaign felt like stepping back into the age of the original icons,” François Nars says. “They loved the camera, the artistry of makeup and hair and fashion itself.”
In the press images, Gerber looks polished and modern. She wears soft, glowing makeup paired with sleek hair and a pale pink halter-style scarf tied into a bow at the neck. The look feels romantic, clean, and classic NARS.
For Gerber, the moment feels personal. “Now, becoming the global face of NARS and working with François and this iconic brand feels both surreal and profoundly special,” she said.
The announcement comes fresh off another high-profile appearance. Gerber also recently posed for Mango, proving her range moves easily from fashion to beauty and back again.
This story originally appeared on FashionGoneRogue
