Instagram/@lindsarnold
Lindsay Arnold Cusick will be giving away a Garmin Venu smartwatch to one lucky member of her fitness community, The Movement Club. The fitness influencer and former ‘Dancing with the Stars’ contestant has announced the popular fitness wearable contest through her social media channels, where it is similar to a Christmas promotion where she gives away gifts for 12 days. This particular act has not only highlighted the engagement between her and the brand but also marked her that she is still taking fitness and health seriously.
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The holiday season is ushered in by Lindsay Arnold Cusick with a modern-day gadget as a gift for one of her fitness community members. The influencer and fitness-themed TV personality used her social media influence to announce a special giveaway. She is showcasing a Garmin Venu smartwatch, which has been a part of her daily life, and the main accessory she has claimed is used in her workouts and morning routines.
“You guys know how much I’m attached to my Garmin Venu smartwatch,” Arnold Cusick said in her post. This deal is like ‘The Movement Club’ giving away gifts for 12 days of Christmas. To be part of this event, one must already be following The Movement Club’s account and then in the comments section of her post, he/she needs to tag three friends.
There was an enthusiastic and immediate response inevitable. The comment column was filled with users tagging their friends and announcing their desire to win. One user just said that it was a matter of starting the new year right and tagged three of his/her friends. This was a common case of New Year resolutions related to the watch.
Another user in the comments was not so humble, stating his desire to win the contest by commenting “it’s amazing!” The excitement was so high that many even thought of the Garmin as a gadget that could be used to better one’s fitness and lifestyle. What was more surprising was that the official Garmin account took part in the discussion too and gave the fastest and most accurate endorsement by referring to the Venu as “The perfect watch for wellness girlies”. Such close interaction from the brand lent the promotion a degree of authenticity.
The contest may have straightforward rules but they still attract the community in an extremely efficient manner. One has to tag friends in order to participate; thus, Arnold Cusick will not only have a larger audience for her post but will be marketing both her Movement Club and the Garmin product at the same time. This influencer marketing situation is similar to the promotional social media strategy employed here; however, it does not come off as staged since it is rooted in the influencer’s dominance in the health and wellness sector.
Having been a professional dancer, Lindsay Arnold Cusick is now more known in the fitness industry. Apart from workout programming and community support, her Movement Club also has audiobook-like giveaways, the nature of which is similar to the premium wellness tracker of the Garmin Venu. The wearable device can actually track different aspects of one’s health like, for example, heart rate, sleep, calories burnt during workouts, and so on; hence, it suits the data-driven model which many of today’s fitness enthusiasts have adopted.
The activity is indeed a perfect blend of the holiday spirit and the right marketing tactic. It not only recognizes her sphere of influence but also invites those who are not in the circle but want to be part of it to become members of the club and the products she represents. Yet, for those who might view it only as a chance to get a free watch, it is more than that; it is a health-promoting lifestyle launchpad that comes with a gadget and guidance from a certified fitness mentor whose tips they eventually learn to trust.
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The advertising campaign not only builds up brand awareness but also gives a favorable communication channel for Lindsay Arnold Cusick’s impact as a star. She is not “just” selling but in fact, she is doing this through a community wellness event where sustainability and goal setting are the key aspects. The winner of the giveaway will receive a stylish gadget, but unlike the winner, Arnold Cusick’s real win is that her fitness movement continues to engage and grow through and beyond the buzz of the giveaway. Her partnership with Garmin is well-documented, and her personal life often makes headlines, such as celebrating her husband Sam Cusick’s Ironman triumph. Fans also follow her family moments, like a family dinner at IHOP and her journey to motherhood, including an emotional pregnancy test reaction and teasing a gender reveal.
This story originally appeared on Celebrityinsider
