Netflix will start licensing Warner Bros. TV shows to competitors, including Apple TV, marking a pivot for the streaming giant into producing content for rival platforms.
In early December, Netflix won the rights to acquire Warner Bros. Discovery, the parent company behind HBO, HBO Max, and Discovery. The company was acquired for $83 billion.
As a result, Netflix will take over Warner Bros. Discovery’s content and operations. That puts Netflix in an interesting position in relation to its competition.
Warner has produced some of Apple TV’s most notable shows — including Apple TV’s first breakout hit, “Ted Lasso.” While Apple TV has the exclusive rights to stream these shows, it doesn’t produce them; it merely holds the rights.
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