Instagram/@jeffreestar
Regenerating his fame and peculiar character, Jeffree Star has once more made a daring move by collaborating with the Bluebird restaurant in Casper, Wyoming, to unveil three novel yak-based delicacies to their menu. The cooperation, which is centered on the melding of such items as ‘Star Ranch Yak Steak Omelette’, and ‘Yak Attack Grilled Cheese’, brings to the fore a major influencer who is butchering and selling his own yak from his farm.
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In one of the videos star uploaded Jeffree was standing a tiny distance from his cosmetics shop grinning widely and informing about his new partner. He declared that the Bluebird located at 544 S. Center Street was a place he has been going to for years so the partnership is especially good. A filling yak steak omelet with grilled onions, spinach, and Swiss cheese is featured in the restaurant’s menu, which Star claimed is ‘next level.’ Another item on the menu is the ‘Yak Attack’ grilled cheese which is overflowing with bacon, sautéed onions, mushrooms, and a rich yak oxtail stew. He pointed out that the restaurant is run by ‘badass women’ and that this is a fact he truly appreciates.
The fans of Jeffree Star reacted instantly and in a greedy way to the announcement. Many people commented that the food is so delicious that it is worth a road trip. One of them was so shocked that he posted that he had ‘never wanted to visit WY more,’ and another person quite strongly expressed, ‘Damn. Now I wanna go up there just to eat. Fucker.’ The thought of food being a reason to travel was so common that many people not only suggested this as perfect excuse for a family mini-treat in Casper but even some of them claimed it to be a “perfect” reason.
Amid all the commotion, a more practical issue popped up. A curious follower directly contacted Star and inquired about the flavor of yak meat, being curious whether it was like buffalo. The audience reacted very quickly with one person recalling a recent interview where Star characterized yak meat as tasting like the beef but sweeter. Another user supportively told it is ‘beefy’ and not gamey and besides that, he said that the meats are available for order from the Star Yak Ranch website. This exchange brought to the forefront the fact that Star’s businesses play a role in nurturing an informed and involved community around his offerings.
Comments were made that showed not only the benefits of Star’s investments in the local area but also the broader impact of those investments. A remark was made that ‘Jeffree is literally helping tourism and the economy of Wyoming!’ Others concurred and praised him for being such a considerate and generous supporter of the local businesses. Still, another user took a more creative stance and remarked, ‘Promoting your yak ranch meat after stepping out of your cosmetics store, between the gigs discussing women’s rights, is really some wild American Dream content.’ This comment highlights Star’s unique multi-layered image—a meeting point of the businessman, the farmer, and the societal commentator.
For the old inhabitants of Casper, the news was not less than a source of local pride. One person said that their family lived in the vicinity and characterized the cafe as ‘ideal.’ Another said, ‘I wish your restaurant would have been there when I lived there!’ The partnership seems to be slowly and effortlessly connecting Star’s huge online following with the mundane life of the small town.
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Jeffree Star’s engagement with local food is not just about the delicious dishes presented; it is a strategic enlargement of his personal brand right into the heart of Wyoming. By choosing to ally with a well-established local place, he is using his influence to attract customers to the community that he has already begun to refer to as home. The feedback indicates that whether it is cosmetics or meat, the public is always with him. The Bluebird restaurant, open daily from 6 AM to 2 PM, is now an irresistible new venue for all those visiting Casper who want to get the first taste of the new yak dishes. His recent cosmetics release and his milestone birthday are other examples of his ongoing public engagement.
This story originally appeared on Celebrityinsider
