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The mainstream grocery chain Food Club partnered with a former NSYNC member Lance Bass and a charitable organization Feeding America to create a holiday giveaway in which shoppers would receive their groceries paid for in a feel-good campaign. Moreover, the pop star even called the band mate Joey Fatone to join in the fun, thereby creating unforgettable moments for the lucky ones. This act, together with others, aims at providing five million meals this season.
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Now, comedian, actor, and singer Lance Bass is letting us know that the holiday spirit is not only alive and well but also if you look closely, it is there in the grocery aisle. Just don’t picture him buying only stuffing mix—although he surely got a few boxes, no judgment—the musician had a much bigger purpose than mere cheer spreading. Lance teamed up with a grocery brand and paid the whole cart full of groceries for random shoppers. And he did one better; his fellow NSYNC member Joey Fatone, who is always a part of the fun, just… came.
The video that he uploaded is nothing more than pure and ecstatic happiness. Lance walks up to a bunch of women, and they immediately know him and start laughing. ‘Is that Food Club in your cart?’ he asks trying to keep his cool before revealing the incredible news. Their reactions are great—first shock, then disbelief, and then finally gratitude. One of the fortunate, Sarah, a user, later commented, ‘Still shocked. Thank you very much… During these slow and uncertain times in my industry (tv/film), it really helped more than you know. BRB while I go cry some more…’ That’s what I call having strong emotions.
And then there is Joey, the easy-going guy, who comes up and says, ‘I heard you were doing good, so I want to come and be around you.’ The two then loaded up the carts for even more families, turning a mundane grocery trip into a large act of kindness. Lance concluded the video with a simple yet highly impactful line: ‘We are not all playing grocery elves but there is always a way to do a little kindness, big or small.’
The comments section was brimming with positive energy as one would expect. The audience was not only the witnesses of the surprise but also the goodness of it all. One person commented, ‘I’d literally die. Crying would be my only reaction. This would be the absolute highlight of my life.’ That is completely the same for us. The idea of bumping into a long-gone crush in the frozen food section who then asks you to take a premium turkey is… a bit specific, but we support it.
Another hilarious comment came from a user who pointed out that one shopper’s outfit revealed the truth about her age: ‘identify the millennial with ed hardy across the butt you know they are familiar with you.’ That’s correct! That would be the age group that probably goes the hardest over an NSYNC reunion in the cereal aisle.
Although the post was very humorous, it also sparked discussions about real-life issues. One comment stated, ‘I’m on SNAP. I’m happy to know you are doing this. I have to battle food insecurity every winter.’ The post shows how important it is to have such campaigns because the issue it’s dealing with is still quite big especially during the holidays. The season is not all about glitter and presents for many; it’s a stressful time trying to get by. Lance and Joey giving away one entire shopping cart full of groceries is not just a cute video—it’s real help.
The brand Food Club was also present and supporting community message through their comments. They replied to the person who commented about being kind saying, ‘Exactly!! We hope you have a wonderful holiday season.’ It felt less like a corporate partnership and more like a small group of people trying to do something good.
And let’s not forget the funny moments? One user said something about Lance’s hosting ability, ‘Lance bass fulfilling his dream as a game show host.’ The official Food Club account jokingly said, ‘Grocery Games with Lance has a nice ring to it.’ We are definitely ready for that show. Count us in.
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To put it simply, the post brought together a holiday mix of the right ingredients: a bit of celebrity nostalgia, a big portion of kindness, and surprise laughter reactions. It was like a beacon announcing that happiness could be found even in the most ordinary places—like next to the cranberry sauce. Not only did Lance Bass and Joey Fatone do the grocery shopping; they also made those customers experience hallmark moments and shared with us a very much-needed heartwarming content. Now, we would like to take your leave to do our shopping and wait for a miracle to happen. A girl is allowed to dream. The star’s husband, Michael Turchin, is also known for joining in on the fun. This event had the festive spirit of a Christmas tree lighting. Lance has a history of hosting themed parties, like a spooky Dead Disney Halloween party. He also has great admiration for talents like Broadway legend Kristin Chenoweth.
This story originally appeared on Celebrityinsider
