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Lindsay Lohan will be hosting the Betch of the Year award ceremony in 2025, which is a viral internet occasion on the sponsorship of Dunkin’. The actress who is presently undergoing a significant rejuvenation of her career did the nomination by means of a live stream in which she participated in the memes and moments that had been characterizing online interaction for the entire year.
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The Betch of the Year awards have returned with a bang and have done so by means of a certain perfectly chaotic energy of their own—Dunkin’ was part of the equation as well. The event’s host is none other than Lindsay Lohan who has also had a big year of her own with her Netflix movies and the gaining of a new status of internet icon. The announcement was made through a clip where Lohan, sparkling and unmistakably playing along with the fun, enlightens the viewers about what it takes to be a “Betch.” She mentions the viral drinks, the infectious and enigmatic allure of the ‘pina colada’ joke, and also refers to herself as a ‘mamacita.’ The actress indeed goes through the full circle of moments as she seems to be the main source of the new wave of fond internet chatter that follows her every act.
The campaign which is in collaboration with Dunkin’ is made for the social media generation. The primary goal is to highlight the ‘brainwrot’—those weirdly awesome memes and trends that are just difficult to resist. The voters who consisted of the public selected the nominal characters and moments of the past that made the evil endless scrolling feel at least a bit worthwhile. The presence of Lohan feels more like a tool for meta-commentary on her position in the culture than just a corporate sponsorship. She is not only hosting a ceremony but also is the very essence of it in totality.
The announcement received immediate responses that were all very positive. The ‘Lohanaissance’ simply keeps on moving, which explains why the reactions were so powerful and, in fact, overwhelmingly positive. “Lindsay Lohan is a mamacita” was the concise but very revealing statement of one user that perfectly matched the general mood of admiration. “Seeing Lindsay shine makes my heart so happy” was another user’s comment who pointed out the close personal connection that many feel with her public journey. The talk was about Lohan but it was also about a nostalgic blending of eras. “This is the crossover event our 2000s childhood AND our caffeine addiction needed,” one comment did this so well by putting it all together.
Nonetheless, in the times of close examination, no post was free of its own bugs. One netizen asked the question of “Why her eyes look ai?”, while another was quick to advise that filters are an option. Fans were getting through the puzzling “6-7” part of the video and celebrating the ‘pina colada’ incident. One person even said, “LOL the pina colada joke was everything,” while others were just curious to know what it was all about. The amount of engagement was a clear indication that the campaign was working perfectly—stimulating discussions and bringing people together.
On wider terms, the conversation was about Lohan’s victory march. One person commented, “I love living in a world where Lindsay stays booked and busy,” and this phrase was very common among those who have been backing her career revival. The word ‘Lohanaissance’ was mentioned several times in the comments from people and this is the fans’ coining and the most popular term that has stuck. The official Dunkin’ account even commented humorously, “I’ll have whatever Lindsay is having,” which helped to reinforce the shared vibe.
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It’s the kind of campaign that is clever, self-reflective, and sensitive to the audience. The fact that a so-called “cheap” celebrity marketing trick has finally turned into a truly social media driven event of the year can mostly be ascribed to Lindsay’s presence, which is the exact reason why, Betches and Dunkin’ are not just selling coffee or getting clicks, they are actually giving a toast to a unique, internet-native culture of humor and nostalgia. The teen-comedy queen Lohan has moved on to becoming queen of a viral comeback, thus she is the perfect one to christen the odd and lovable situations of online stardom. With Lohan’s guidance, the Betch of the Year awards show that the internet occasionally is right—and it always tastes better with a side of Dunkin’. Her recent family adventures in Dubai and trip to Doha show she’s enjoying global experiences, while fans also celebrated the Freakier Friday Blu-ray release.
This story originally appeared on Celebrityinsider
