Zara is leaning into quiet winter moods, and the result feels cool, calm, and very now. The brand has unveiled its new winter knitwear editorial, starring model Lulu Tenney in a series of stripped-back, intimate images that put texture and tone front and center.
Shot against soft, neutral backdrops, the story feels thoughtful and slightly undone. The color palette stays grounded in winter neutrals. Think black, charcoal, cream, deep brown, and hits of bold red.
Zara Winter 2026 Sweaters

Lulu wears fitted ribbed knits, slouchy sweaters, long-sleeve tops, and fluid wide-leg trousers. A black turtleneck is styled with relaxed tailored pants. A red knit top brings warmth against darker layers.

Zara accessories stay minimal, with berets, fingerless gloves, and soft leather pieces adding subtle attitude. The vibe is effortless but intentional. Cozy without being cute. Sharp without feeling stiff.

Each look feels made for cold city days, where layering is everything and comfort still matters. This knitwear story follows Zara’s winter ski drop, shifting the focus from alpine energy to everyday dressing.




This story originally appeared on FashionGoneRogue
