Instagram/@briellebiermann
Brielle Biermann said goodbye to a stage in her life with a chic and sponsored party on which she raised glasses with Don Julio tequila. The participant in the reality show and the influencer had a small gathering showing support through comments but also a little bit of unexpected controversy among her followers. Brielle Biermann often shares moments from her life online.
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The video was, anyhow, basic, it only showed people making a toast to the end of the 2025 season. Good night. What more could be said? The message really captured it all: ‘If you’re gonna toast, make it @donjuliotequila.’ This was a classic influencer’s move – a post about a partnership that looked like a real party moment. And mostly, her followers were absolutely okay with it.
The brand and the night got their praises through the comments. One comment that was in tune with the vibe read, ‘Don julio is the best actually! you were the BEST host.’ Another one wrote, ‘@donjuliotequila is always the best, wonderful night with even better drinks.’ It was a fiesta of love for tequila with allusions to the different kinds available, like the Blanco and the premium 1942. ‘1942 is the only option obviousssllyyyy,’ said one, while another fan claimed, ‘That 1942 took our NYE party to the next level.’
And then, the atmosphere shifted. The two or three comments that came up hinted at a real-life scandal that the party had to some extent covered up. One user straightforwardly stated, ‘Here’s the link to the lawsuit…. You pay premium for nothing. I’d be pissed if I were you with all them bottles.’ Another user went on to say, ‘Nah that tequila had 33% agave and had a lawsuit for saying it’s 100% agave. It will stick to my authentic Mexican tequilas that are actually made with 100% agave. Used to buy those until I saw that lawsuit, made me so mad that I said F that company.’
This refers to the class-action lawsuit against Diageo, the parent company of Don Julio, which alleges that the brand misled consumers about the agave concentration in some of its products. It is a severe accusation in the alcoholic beverages industry where ‘100% agave’ is a major hallmark of quality. The comments remained there without any reply that would have been a clear contrast to the friendly exchanges on the topic of the most delicious bottle.
But Biermann did respond to the positive feedback. She thanked her friends for coming and in one particularly heartwarming answer, she associated the drink with a specific memory. When a user mentioned her favoritism for the Blanco, Biermann replied, ‘sooo good I love the 1942 it’s also very nostalgic for me and Ethan RIP.’ This is likely to refer to her deceased stepfather, music producer Ethan Brown. Another user caught that thread and remarked, ‘Ethan would be so proud!!! lol.’
This is a post that depicts the double-edged sword of an influencer’s platform. On the one hand, it is a festivity lavishly planned, a beautiful person with a beautiful life and the luxury item in hand toasting. The partnerships are so obvious, the appearance is fantastic. On the other hand, the comments area might convert into a public forum for discussion about anything related to that product, including its potential disadvantages. The largest part of the followers simply recognizes a splendid celebration. A handful of others see a brand that is facing a lawsuit. Whether intentionally or unintentionally, Biermann’s post provided the means for both reactions.
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The season finale has happened, yet the discussions that were generated by pleasant memories and a hint of consumer doubt are still fresh and just starting around the year. For Brielle Biermann, a commonplace raising of the glass literally means an unending story where she connects the personal memories and brand collaborations along with the unpredictable voice of the online audience all at once. Her fiance has also been part of her online content.
This story originally appeared on Celebrityinsider
