X owner Elon Musk is already tinkering with the platform’s updated black-and-white logo design — days after he abandoned Twitter’s iconic blue bird symbol.
Musk, 52, briefly unveiled a version of the simplistic “X” design, which features white lettering on a black background, with slightly bolder lines than the original version.
The revised version appeared on the company’s homepage for a time on Tuesday afternoon, according to The Verge.
But by Tuesday evening, the billionaire had reconsidered.
“I don’t like the thicker bars, so reverting,” Musk added. The logo will evolve over time.”
Musk had crowdsourced ideas when announcing Twitter’s rebrand on Sunday, tweeting that the company would quickly implement a public design if it was “good enough.”
He eventually settled on a version submitted by prominent user and Tesla booster Sawyer Merritt.
The rapid changes are nothing new for Musk, who surprised users and advertisers alike by ditching the Twitter brand over the weekend.
The mercurial executive later opined that the Twitter name “no longer makes sense” as he implements his vision for an “everything app.”
Experts have questioned the logic behind Musk’s decision to give up Twitter’s well-known logo and its associated brand equity in favor of a totally new look.
Wedbush analyst Daniel Ives told The Post that Musk was “taking a page out of the ‘New Coke’ branding” in a reference to The Coca-Cola Company’s infamous 1980s marketing blunder.
Others, such as Tesla investor and Future Fund co-founder Gary Black, have suggested that Musk could spook advertisers who are already wary of the changes he has enacted at the company formerly known as Twitter.
Bloomberg cited estimates suggesting the name change erased anywhere from $4 billion to $20 billion in brand value.
The projections drew a sharp rebuke from an unfazed Musk.
“X will become the most valuable brand on Earth. Mark my words,” he wrote in response to the Bloomberg report.
Musk also had harsh words for CNN and its media reporter Oliver Darcy, who penned an analysis piece asserting the billionaire had “officially killed Twitter” with the rebrand.
Darcy’s article bore a headline referring to “X” as a “zombie platform” and a “disfigured shell of its former self.”
“I’m still puzzled that CNN is alive,” Musk quipped in response to the article.
This story originally appeared on NYPost
