Instagram/@krisjenner
The Super Bowl advertisement which Kris Jenner showed to people through her social media account includes an advertisement which she has watched more than 200 times. The Fanatics Sportsbook advertisement shows the model who addresses the internet meme which says she brings bad luck to her athlete boyfriends. The matriarch’s endorsement shows the family trait which combines their personal storytelling with their business expertise.
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Kris Jenner posted the full commercial with a caption overflowing with maternal pride and laughter. ‘I’ll bet on you every time, Kenny!’ she wrote. ‘I’ve watched this 200 times and this never gets old… it’s so good!!! The laugh at the end is my favorite part!!’ She tagged Kendall Jenner and the brand, Fanatics Sportsbook, using the hashtag #itsnotevenmylastname—a direct pull from the ad’s closing line.
The commercial functions as an instructional material which shows how to develop meta-humor. Kendall Jenner, lounging in a luxurious poolside setting, narrates the so-called ‘Kardashian Curse’ with a deadpan delivery. ‘Haven’t you heard? The internet says I’m cursed,’ she begins. She lists her past basketball player partners while explaining that they all experienced relationship problems during their time together. ‘I have been placing bets about it while the entire world has been discussing it,’ she said. ‘I depend on modeling to pay for everything I own.’ The advertisement ends with her decision to wager on new possibilities which will lead her to choose football players for the upcoming Super Bowl. The final scene shows her delivering a scheming yet humorous laugh which all viewers could identify as the typical behavior of Kris.
Kris’s post received a positive response from the audience because they saw the advertising concept as intelligent. ‘This is hilarious and the best possible way,’ wrote one observer, capturing the general sentiment. Another party asserted that ‘Marketing was on point.’ The ad’s closing line, ‘It’s not even my last name,’ proved to be a particular standout. ‘Not even my last name …LOL this is gold,’ a user commented, while another echoed, ‘”Not even my last name” ❤️🙌😭😂😂😂.’
The audience used Kendall’s signature laugh from the end of the commercial as their main topic of discussion. Multiple people pointed out its uncanny resemblance to her mother’s signature chuckle. ‘They laugh was Kris coded! 😭😭😭’ noted one individual. Another remarked, ‘She laughs just like Kris J!’ The brand’s official account even chimed in, calling it iconic: ‘The Kris laugh is ICONIC 🙌.’ The detail created a familial bond which deeply impacted the audience experience.
The comments show that people who studied the video found Kris Jenner’s ability to create events as main content of their analysis. ‘Kris literally created an empire,’ one person remarked, a sentiment reinforced by another who called her ‘the genius.’ Another supporter added, ‘Kris Jenner ? Best manager . Ever .’ The advertisement shows a strategic purpose which connects with Jenner-Kardashian business operations throughout their organization.
The comments section included positive feedback from most users who participated in the discussion. A few users injected more critical perspectives into the mix. The comment ‘Sports betting is quietly ruining a generation of young men though’ represents a direct criticism of contemporary sports betting practices. The replies section displayed users who engaged in the comment section to conduct multiple short conversations. Another user took a comparative jab, writing, ‘No offense but …Better acting than Kim,’ a reference to Kim Kardashian’s own forays into acting. The most direct response came from a person who linked the advertisement to Kendall Jenner’s recent life events by stating ‘And her x bf is performing at the Super Bowl lol’ because he mentioned Bad Bunny who will perform during the halftime show.
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The family shows through their shared video and viewer reactions to it which they can use to transform any public dialogue into profitable material. Kris Jenner shows her happiness through her public support of her daughter’s achievements which highlights her dual role as a mother and business partner. The advertisement uses a pop culture legend to create an entertaining brand promotion which includes a humorous reference to the legend. The Super Bowl season provided an ideal opportunity for them to execute their perfected plan. The ad stands as a testament to their cultural fluency, where a personal narrative, however fabricated or amplified, seamlessly translates into a compelling commercial moment. This event also brought to mind Khloe Kardashian‘s recent podcast stories. Meanwhile, the family’s connection to fashion was evident, much like Valentino‘s legacy they honored. Kris’s own stunning appearance at a recent event, which sparked debate, is another example of her enduring presence, reminiscent of when Kris Jenner turned heads in Valentino.
This story originally appeared on Celebrityinsider
