More than a quarter of holidaymakers revisit the same destination every year, or every other year, with a feeling of safety, familiarity, and emotional connection driving the trend, new research reveals. A study of 2,000 adults found that people who enjoy repeat visits return to the same place an average of six times. Nearly one in five (18%) have visited their favourite spot between six and 20 times.
More than half of holidaymakers go back to the same destination because they love what it has to offer, 15% also prefer to stick to what they know. Meanwhile, 29% feel confident in the location’s safety and 29% return regularly after developing a strong emotional connection with the place.
David Taylor, CEO for the travel provider, commented on the trend: “We all look forward to our holiday escapes so much that when you’ve found something you love that delivers a great experience, it’s natural to return again with confidence that the holiday won’t disappoint.”
The research suggests the appeal of a familiar destination is even stronger for families. More than a quarter (26%) of all respondents said they often revisit the same place because it is easier to plan, and one in 20 parents admitted that visiting somewhere unfamiliar with children can be stressful.
The study also highlighted a significant shift in holiday habits, with a growing interest in active getaways. Over half (52%) of those who currently exercise on holiday would consider booking a fitness-focused trip to improve their physical health—a rise from 33% last year.
While 67% still seek a more relaxing vacation, nearly one in four (24%) say a fitness element brings just as much enjoyment. For many, exercise is seen as a way of reducing stress (42%) and helping to rejuvenate the body and mind (37%).
The desire to disconnect from daily life is a priority, with 67% of respondents saying taking a break from technology is important for them when they are away.
David Taylor added: “We feel that it’s easier to switch off by switching on, if your mind is busy getting your body to do something you love, you can truly switch off mentally.”
This story originally appeared on Express.co.uk
