The rise of AI in Hollywood is a deeply divisive issue that has escalated in recent years, with the emergence of synthetic performer Tilly Norwood becoming one of the major flashpoints. Robert Avary, the Oscar-winning co-writer of Pulp Fiction, is the latest to speak out on the topic, offering insight into how it is impacting the industry from a filmmaker’s perspective. He credited artificial intelligence with his recent production boom, admitting that “AI” has become a bit of a buzzword, which is now the key to unlocking movie financing.
During an appearance on The Joe Rogan Experience podcast, Avary candidly revealed that it was “impossible” to get his movies made through “traditional” means, but that all changed when he launched his AI production company, General Cinema Dynamics. He noted that positioning the venture as a technology-based AI company significantly eased the process of securing investor funding, bypassing the usual Hollywood hurdles and landing the funds required to move forward with productions that were otherwise stalled:
“I go out there and try to get stuff made, and it’s almost impossible. And then I built a technology company over the last year, basically making AI movies, and all of a sudden, boom! Like that, money gets thrown at it. All of a sudden, just by attaching the word ‘AI’ and [the fact] that it’s a technology-based company, all of a sudden, investors came in, and we’re in production on three films now. It was so easy for me to get that going and so difficult for me to get a traditional movie going through the traditional route. Just put AI in front of it and all of a sudden you’re in production on three features.”
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- Release Date
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September 10, 1994
- Runtime
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154 minutes
This story originally appeared on Movieweb
